Written messages have been used to communicate amongst people since the dawn of time. Communication has come a long way from drawings on cave walls, paper notes carried by doves, holiday postcards brought home by a postman. We have entered the era where the latest form of written communication is a business email generated by […]
David Hall
Use Testimonials for Lead Generation
Testimonials and feedback are gold because prospects trust your customers’ honest opinions far more than your marketing material or sales reps: 85% of people trust online reviews as much as personal advice, and 91% check online reviews occasionally or regularly before making a purchase. If you’ve started reaching and exceeding your customers’ standards, you can […]
7 Strategies to Grow Business with word of mouth
Finding new creative strategies to boost sales for your business is challenging, as competition is intense. Merely having an online presence, a well-designed website or a visually pleasing eCommerce store is not enough to make you stand out from your competitors. But companies keep forgetting the most convincing approach that usually gets neglected: Word of […]
8 Common SEO Marketing Scams to Avoid
Finding a good, trustworthy marketing company to help with SEO can be tough. With all the options available, it can be hard to choose. And it doesn’t help that there are multitudes of SEO scams out there. The cheapest options may look the most appealing, but they are most likely only SEO scams that will […]
Why Local SEO is Important for Small Business
If you own a small business and you are already thinking of expanding in the digital world, you may be well aware of the advantages SEO holds. But it’s also turned into a competitive environment as more and more companies are directing resources for online marketing efforts. If you want to drive more sales to […]
Increase Email Marketing ROI in 2023
Email is one of the most accessible and effective digital marketing strategies, and puts you in contact with prospects and creates more revenue for your business. A study showed that for every $1 you spend on email marketing, you can earn $44. So email marketing ROI can reach 4400%. If your email marketing ROI is […]
Outsource Your Marketing in 2023
Since the internet is here to stay, digital marketing, unlike other marketing forms, engages audiences and can help ensure the future of your company. Spending time and money on this area of your business can bring great results. However, the complex and fast-changing rules of the internet raises the stakes for those who want to […]
4 Growth Hacks for Local Businesses
Search is still the most targeted source of traffic because buyers love organic results. According to this research, “70% of the links search users click on are organic – not paid.” Yes, email is efficient, the paid search comes with guaranteed traffic (yet 70-80% of users overlook the paid ads, concentrating on the organic traffic), […]
Ultimate Guide to LinkedIn Lead Generation for B2B
It hasn’t been too long ago since LinkedIn went from being a small professional networking site to an immense world force. Ever since its beginning, B2B marketers have been attempting to crack the code for B2B’s success. With millions of professionals in one place, there must be a way to generate lots of leads, right? […]
How Chatbots Revolutionize Marketing: Benefits and Strategies
Studies show that consumers handle 85% of their engagement with businesses without ever interacting with another human being. Instead of engaging with people, consumers opt for self-service options and chatbots. Many millennials prefer to handle customer service matters themselves. Baby boomers are more likely to expect benefits from chatbots than millennials, according to Apiumhub, with […]
Trustway Marketing Wins Best Hoover 2020 award
Trustway Marketing wins Best of Hoover 2020 for excellence in marketing, earning Business Hall of Fame status for six-years-in-a-row win Trustway Marketing, owned by David Hall, was recently named the best marketing company in Hoover, Alabama, with the distinction of being awarded this honor for six years in a row. The contest was hosted by […]
5 Effective Ways to Improve Website Visibility on Search Engines
Getting a good placement in Google search results to increase website visibility may seem difficult. But you can make life a lot easier for yourself and your website. Take these simple, Google-recommended steps to help the search engine giant know you’re there. In this article, we spell these out for you — follow the tips […]
