As a marketer, it is important to stay ahead of the game by knowing how much you should be spending on your marketing efforts in the upcoming year. With 2024 just around the corner, it’s time to start thinking about your marketing budget planning for the year. This article will guide you through the process […]
Category: Marketing Trends and Insights
Stay ahead of the curve with the latest marketing trends and insights. Learn how to reach and engage your target audience more effectively
Brand Persona: Everything You Need to Know
There are endless ways companies develop, implement and improve their marketing strategy. What they all have in common is building the strategy on a well-put-together plan that includes the company’s characteristics, their target audience, and the type of services or products they provide. But there’s something not every company takes into consideration, which can elevate […]
Digital Marketing Strategies for Small Businesses
Discover 5 digital marketing lessons from 2022 to use as a stepping stone for your 2023 plan. One thing that we have learned from 2023 is that digital marketing strategies are the driving force for credibility, brand awareness, and sales. With the digital world expanding more than ever, we can’t ignore the power a tactic […]
The Future of Social Media Marketing
Tap into social media’s future potential with these verified strategies and industry perspectives. Social media marketing has gone from a far-fetched idea of an effective marketing method to a vital practice for brands that want to keep their grounds in today’s competitive industries. And with the tech industry coming up with new and innovative ways […]
Align Marketing Objectives with Business Goals
Metrics, quarterly benchmarks, data based on user insights — are all very important factors in drafting a marketing strategy for your business. But an aspect that isn’t mentioned as often is that you have to keep in mind the overall picture, and most importantly your business objectives, in order to have efficient marketing results. At […]
Outsource Your Marketing in 2023
Since the internet is here to stay, digital marketing, unlike other marketing forms, engages audiences and can help ensure the future of your company. Spending time and money on this area of your business can bring great results. However, the complex and fast-changing rules of the internet raises the stakes for those who want to […]
