Not everyone is a prospect for your business. We often hear businesses say that they want to go after anyone who may be interested in their products or services. Mistake! Every business has people that are most likely to buy their products and services. Those groups of people are your target market. Think of it like a […]
Month: November 2019
Measuring ROI in Marketing
How Do You Measure ROI? ROI stands for return on investment. Marketing ROI is measuring the return on investment from the amount you spend on marketing. It is used to determine the return of a specific marketing strategy, or your overall marketing plan. Marketing is a significant expense for most companies, and you want to […]
Is My Marketing Working?
Are you getting everything you want out of your marketing? Is it building the company you always dreamed of? Do you have as much business as you can handle? It might be time to take a look. The first question to ask is how you define “working”. What you consider working and what someone else […]
Am I Doing The Right Things In My Marketing?
How do I know which marketing strategies to choose? How do you know what marketing strategies to choose? There’s a TON of them out there! What happens if you choose the wrong strategy? Low or no results in your marketing efforts. Knowing which strategies are the right strategies is an imperative piece of your marketing […]
Getting Found On Search Engines
How do people find you? Let’s face it…The phone book is dead. People don’t go to a phone book anymore when they’re looking for someone. They use the internet. If no one can find you, you’ll end up with no business. The need to be found comes with a problem, however. The number of websites […]
Making Good Content
There’s no better long-term strategy than content marketing. SEO and Social Media marketing are also effective at building good, long-term results, but your content will influence almost every other marketing strategy you could use. Content Marketing is “…a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain […]
Aren’t All Ads Display Ads?
Aren’t all ads display ads? Not really. There are lots of different kinds of advertising. For our purposes, we’re going to paint this picture with a broad stroke. Display advertising is any kind of advertising that a consumer sees that normally wouldn’t be there. There is a lot of content advertising, meaning that the advertising […]
Choosing The Right Social Media
With all these social media options, which one do I choose? Everybody is always talking about how important it is to be on social media. The problem is that there are so many different types of social media, it can be overwhelming to choose and time-consuming to try too many. So what do you do? […]
Increasing Visibility Online
Brand and business visibility is all about awareness and engagement. Awareness is about being seen. Your potential customer’s ability to recognize or recall your brand is necessary for purchasing decision-making. A sale cannot happen unless a person is first aware of a product they want or need and then a brand that offers it. Not only is […]
5 Pillars of Marketing
There are 5 pillars of digital or online marketing. Each of these pillars needs to be looked at to determine what should be used and how it should be used. Depending on what your business and branding goals are for the company, you need to match the pillars with your priorities. Social Media What social […]
Marketing Has Only 2 Main Goals
Marketing has two main goals: Branding and Business Branding Branding is the process of making a recognizable and unique impact on your customers and potential customers. The goal is to build a lasting impression that will keep your business top of mind. Branding has 3 sub-goals: 1. Awareness – You lose 100% of the sales from […]
The Importance of Outsourcing
Before we get into the intricacies of where you need to get started with your marketing, let’s talk for just a minute about the importance of outsourcing to your business. You could spend thousands of hours researching out the ideal solutions for the challenges you are facing or you could get expert help and guidance. […]
