Month: November 2019

Are The Right Prospects Seeing Me?

Are The Right Prospects Seeing Me? Increase Visibility

Not everyone is a prospect for your business. We often hear businesses say that they want to go after anyone who may be interested in their products or services. Mistake! Every business has people that are most likely to buy their products and services. Those groups of people are your target market. Think of it like a […]

Am I Doing The Right Things In My Marketing?

Am I Doing The Right Things In My Marketing? Doing the right things in marketing

How do I know which marketing strategies to choose? How do you know what marketing strategies to choose? There’s a TON of them out there! What happens if you choose the wrong strategy? Low or no results in your marketing efforts. Knowing which strategies are the right strategies is an imperative piece of your marketing […]

Making Good Content

Making Good Content how do you market your business best

There’s no better long-term strategy than content marketing. SEO and Social Media marketing are also effective at building good, long-term results, but your content will influence almost every other marketing strategy you could use. Content Marketing is “…a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain […]

Aren’t All Ads Display Ads?

Aren’t All Ads Display Ads? Display Ads

Aren’t all ads display ads? Not really. There are lots of different kinds of advertising. For our purposes, we’re going to paint this picture with a broad stroke. Display advertising is any kind of advertising that a consumer sees that normally wouldn’t be there. There is a lot of content advertising, meaning that the advertising […]

Increasing Visibility Online

Increasing Visibility Online What do you want to accomplish

Brand and business visibility is all about awareness and engagement. Awareness is about being seen. Your potential customer’s ability to recognize or recall your brand is necessary for purchasing decision-making. A sale cannot happen unless a person is first aware of a product they want or need and then a brand that offers it. Not only is […]

Marketing Has Only 2 Main Goals

Marketing Has Only 2 Main Goals Goals of Marketing

Marketing has two main goals: Branding and Business Branding Branding is the process of making a recognizable and unique impact on your customers and potential customers. The goal is to build a lasting impression that will keep your business top of mind. Branding has 3 sub-goals: 1. Awareness – You lose 100% of the sales from […]

The Importance of Outsourcing

The Importance of Outsourcing Importance of Outsourcing

Before we get into the intricacies of where you need to get started with your marketing, let’s talk for just a minute about the importance of outsourcing to your business. You could spend thousands of hours researching out the ideal solutions for the challenges you are facing or you could get expert help and guidance. […]