There’s no better long-term strategy than content marketing. SEO and Social Media marketing are also effective at building good, long-term results, but your content will influence almost every other marketing strategy you could use.
Content Marketing is “…a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience – and ultimately, to drive profitable customer action” according to the Content Marketing Institute.
Good content is what sets you apart from competitors and delivers the right message to your prospects and customers.
Good content is:
1. Valuable – People must get something worthwhile out of it. Value means that they will come away feeling like they’ve learned something or been entertained in a way that resonates with them.
2. Relevant – Content has to focus on readers’ wants, needs, and interests. They’re looking for you to be the expert. Show them that you understand what’s painful, funny, endearing or important to them.
3. Consistent – Consistent content makes you instantly recognizable. You’re building a relationship that helps people get to know you and grow familiar with your company and your offerings.
A beautifully designed site or advertisement will fall flat if the copy is not written well. Google rewards websites mostly for their ability to engage visitors, along with the ability to compel the visitor to interact with the site. Ineffective copy makes for ineffective marketing.
Email marketing in conjunction with an effective website is the most effective strategy to get customers to buy more. Customers today expect to be contacted. When they don't hear from you, they forget about you.
90% of customers report that product videos help them make purchasing decisions. A third of all the time people spend online is dedicated to watching videos. There are tons of types of videos to create and the budget doesn't have to be astronomical for it.
A chatbot is simply an automated sales or support assistant. Chatbots can do amazing things. Do you need to pre-qualify prospects before you talk to them? How about reduce the amount of time spent on customer service and automate upsells and cross sales?
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High-quality content helps you engage with your prospects and also builds trust and credibility for your company. Join our class on how to grow your expertise and leads with high-quality content.