There’s no better long-term strategy than content marketing. SEO and Social Media marketing are also effective at building good, long-term results, but your content will influence almost every other marketing strategy you could use.
Content Marketing is “…a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience – and ultimately, to drive profitable customer action” according to the Content Marketing Institute.
Good content is what sets you apart from competitors and delivers the right message to your prospects and customers.
So what does content really influence?
- SEO – Content provides more web “real estate.” This increases your domain authority with the search engines.
- Social Media – It gives you material for your social media marketing campaigns.
- Email – Used effectively, it encourages more email signups. It can also be the groundwork for your email marketing campaigns.
- Pages – People want value. Good content should enhance the value of your pages.
- Traffic – People are more likely to find you and click through to your site.
- Branding – The more people see your content, the more they’ll remember your brand.
- Relationship – When someone comes to your site, content that is authoritative, helpful and well-written can help develop a relationship with your brand.
- Conversions – A well-placed call to action in your content can encourage direct conversions to sales or leads.
- Alternate Revenue – If your content is good enough, you can sell it as a separate service from your primary business.
What is good content?
Good content is:
1. Valuable – People must get something worthwhile out of it. Value means that they will come away feeling like they’ve learned something or been entertained in a way that resonates with them.
2. Relevant – Content has to focus on readers’ wants, needs, and interests. They’re looking for you to be the expert. Show them that you understand what’s painful, funny, endearing or important to them.
3. Consistent – Consistent content makes you instantly recognizable. You’re building a relationship that helps people get to know you and grow familiar with your company and your offerings.
There are multiple types of content
A beautifully designed site or advertisement will fall flat if the copy is not written well. Google rewards websites mostly for their ability to engage visitors, along with the ability to compel the visitor to interact with the site. Ineffective copy makes for ineffective marketing.
90% of customers report that product videos help them make purchasing decisions. A third of all the time people spend online is dedicated to watching videos. There are tons of types of videos to create and the budget doesn't have to be astronomical for it.