Trustway Marketing Logo

Chatbots Using in Business

Remember the days when you had to use one of these guys to send a message?

Ok…I’m not THAT old!
But the point is times have changed.
We don’t communicate the same way we used to. That means as a business, you can’t afford to keep doing the same old thing. You have to keep up with your customers and prospects. Interact with them on how they are interacting daily. Stop playing Russian Roulette with your business! Simply hoping your users and audience will convert to sales is not enough. You must be involved in conversations, suggest suitable products, and answer your customer’s questions. While you may not have the time to engage, follow up, and build business relations 24/7, our chatbot development services remarkably can.
Using Chatbots In Your Business

Messaging is the new platform. Interactive conversation is the new driver of the digital economy.

Chatbots and conversational AI are two closely related technologies that are revolutionizing the way we interact with computers and the internet.

What are chatbots?

Chatbots are computer programs that simulate human conversation. They can be used to provide customer service, answer questions, or simply entertain people. Chatbots are often used in messaging apps, such as WhatsApp and Facebook Messenger, but they can also be found on websites and in other software applications. They are increasingly being used in marketing to provide customer support, generate leads, and personalize the customer experience.
Chatbots can help you optimize your marketing effectiveness in a number of ways. 

First, they can automate repetitive tasks, such as answering frequently asked questions and qualifying leads. This frees up your marketing team to focus on more strategic initiatives.

Second, chatbots can help you personalize the customer experience. By collecting data about your customers’ interests and preferences, chatbots can be used to send targeted messages and recommendations. This can lead to higher conversion rates and customer satisfaction.

Third, chatbots can provide 24/7 customer support. This is especially important for global businesses and businesses that operate in multiple time zones.

To optimizing your marketing effectiveness, chatbots can also help you cultivate loyal brand ambassadors. Here are some ways to do this:
  • Use chatbots to provide excellent customer service. Chatbots can answer customer questions quickly and accurately, and they can also resolve customer issues quickly and efficiently. This provides a positive customer experience, which can lead to customer loyalty.
  • Use chatbots to offer exclusive content and discounts. This can make your customers feel valued and appreciated.
  • Use chatbots to run contests and giveaways. This is a great way to engage your customers and generate excitement about your brand.

Overall, chatbots are a powerful tool that can help you optimize your marketing effectiveness and cultivate loyal brand ambassadors. By automating repetitive tasks, personalizing the customer experience, and providing excellent customer service, chatbots can help you achieve your marketing goals.

What is conversational AI?

Conversational AI is a broader term that refers to the technology that powers chatbots and other types of AI-powered communication systems. Conversational AI uses machine learning and natural language processing (NLP) to understand and respond to human language naturally and engagingly.

Benefits of chatbots and conversational AI

Chatbots and conversational AI offer several benefits, including:

  • Convenience: Chatbots and virtual assistants can be accessed 24/7, making it easy for people to get the information and help they need when they need it.
  • Efficiency: Chatbots can automate many repetitive tasks, freeing up human agents to focus on more complex issues.
  • Personalization: Chatbots can learn about individual users and their preferences over time, providing a more personalized experience.
  • Scalability: Chatbots can be scaled to handle large volumes of traffic, making them ideal for businesses of all sizes.

Future of chatbots and conversational AI

Chatbots and conversational AI are still in their early stages of development, but they have the potential to revolutionize the way we interact with computers and the internet.
As conversational AI technology continues to improve, chatbots will become more intelligent and capable. They will be able to understand and respond to a wider range of questions and requests, and they will be able to provide more personalized and helpful experiences.
Conversational AI is also likely to be used in new and innovative ways. For example, it could be used to develop AI-powered companions that can provide emotional support or companionship to people. It could also be used to develop AI-powered tutors that can personalize learning experiences for individual students.

Why Choose Chatbots?

A chatbot is created to mimic human-to-human interaction. This way, using our chatbot development services you can now position the focus of your human staff on more complex requests. It is a big deal to trust your valuable customers to a “robot”. We know! And we are good at this! Otherwise, we wouldn’t recommend our professional chatbot services.

Why are chatbots a must-have for businesses? 

  • A chatbot can respond within 1 second (unless you want us to adjust the response time).
  • Chatbots give accurate answers and offer a rich, human-like conversation.
  • Unlike us humans, chatbots don’t sleep. They’re uninterruptedly in service.

Chatbots are a way to build a conversational experience with someone without having to have your staff do all the work.

The number of Consumer to Business messages increased from 2 billion in 2017 to 10 billion in 2019 alone...

Marketing Potential

Within 2 Years

What can you do with a chatbot?

A Chatbot’s job is to grow your following, make sales, build your email lists, respond to support questions, book appointments & remove the need for a social media manager to interact with everyone who interacts with your Facebook or Twitter account.

How about some examples of what it can do?

How Does a Chatbot Work?

This amazing artificial intelligence is able to hold a conversation with your customers as if you were there talking with them. Chatbots are a product of preprogrammed question-answer conversations that use the if/then logic. Your customers ask for a question and judging by the words included in that sentence, the chatbot is able to reply and take action accordingly.

Understandably, the more question-answer scenarios are included in a chatbot’s repertory, the higher its efficiency will be. Furthermore, chatbots can even perform other tasks besides replying to your customers. Depending on your business field, a chatbot can simplify booking reservations, ordering meals, providing bank balance information, or suggesting to your customers to visit your nearest store locations. And more…

Instantly Message All Your Facebook Fans (Old & New)

1 click message current fans, past inboxes, drip fed content, upsells and more…

Build Your Email List Instantly

We build bots that allow you to grab each user’s Facebook emails without the user even having to type it in. Simply have the bot ask the user to send a coupon, discount or related information and, when the user responds ‘yes’, the bot will grab the user’s email and add it to your autoresponder to start the follow up process.

Follow Up With Past Leads

We can differentiate from who you have messaged recently and who hasn’t been contacted for X amount of days. This is great to make cold leads warm again.

Increase Conversions of Users Instantly

You can send ‘if this then that’ style messages, following up on past purchases, giving recommendations on products/services and funnel users to sales pages automatically.

Drip Feed Content to Users

Just like in email marketing, drip feeding content allows you to build trust and, most importantly, increase sales with your audience. We can create sequences to create the ultimate funnel.

Upsell From E-commerce Store Purchases

Want to give ‘you may also be interested in’ style messages and sales links to users who have purchased from you? We can do that.

Advantages of Using a Chatbot for Your Company

Cut Down Operational Costs 

Yes, humans do have better communicating skills than chatbots. No, chatbots can not replace humans. But, have you seen the annual average salaries in your country? Simply divide that by ten and here you have the operational cost of a chatbot. Not to mention that you will need one employee per shift and they do not work on the weekends and on holidays. Chatbots are not for no reason becoming more and more prominent. They tend to fill the gaps that traditional customer service often causes. 

24/7 Availability  

Having good customer service is the key factor to success. This is why availability is one of the greatest advantages of chatbots. With our chatbot services, you can now provide customer support to your visitors on a 24/7 basis. This ensures your customers will receive the attention they need, whenever they need it. This enables your human staff to save time and assist in more important and less time-consuming tasks. 

Generate & Qualify Leads

Chatbots improve your customers’ engagement by conducting personalized interactions with your consumers. Offering suitable shopping guidance based on their shopping history, or by encouraging your prospects to take action by guiding them through the transaction process and answering questions as they arise. You can even broaden your marketing strategy by interacting with prospects via social media bots. Spreading your message to more people paves the way to lead generation and an increase in sales.

Gather Valuable Insights 

Gain detailed and actionable data into your customer behavior and improve your content strategy accordingly. Our chatbot development services can help you better understand your customers’ preferences, the problems they face, questions they have, and the products they are interested in the most.  This way, you can optimize your content strategy with customer-specific targeting plans. These insights are necessary as they identify common problems that you can pre-resolve to increase your customers’ satisfaction.

Can Work Alongside Humans 

Your employees and our chatbot services can go hand in hand to improve your business for the better. The chatbot can handle a huge amount of queries and problems while it can also allocate the most sensitive and complex tasks to a human representative. This creates an ideal solution as the chatbot has already given the fundamental answers to your customers and the human representative has a better view on solving the case.

Increase Customer Satisfaction  

There is only one boss, the customer. With that said, increasing their satisfaction is a stepping stone towards achieving your goals. With prompt and valuable answers, around-the-clock availability, and relevant & useful suggestions, our chatbot development services’ main objective is to help your customers help themselves. Not to forget about the valuable insights you can gather and elevate your content to make it more valuable and actionable. In a customer-first world, chatbots not only simplify your work but also bring your customers closer to your products and services.

How To Develop a Chatbot

Determining the Role of The Bot 

First, we have to understand which problem would the chatbot solve and how. We help you set the highest possible goals your chatbot can achieve in order to get a good ROI. Areas that your chatbot can take over might be your customer service, technical support, lead evaluation as well as your HR and recruitment processes. After analyzing and listing the main time-consuming and repetitive processes, we can now focus on choosing languages and channels. 

Choosing Languages and Channels 

Two questions we have to ask you prior to setting up your chatbot: 

  1. Which communication channels do you want to automate? Facebook, WhatsApp, Telegram, Messenger, your Website, or maybe all of them.
  2. Which languages do you want to automate? Reasonably, you want to automate tasks and bring valuable answers to your customers in their native language.

Our team of professionals can help you determine the best solutions and set up an efficient strategy that serves the betterment of your customers’ satisfaction and brings them closer to your business. 

Launching The Completed Chatbot  

After aligning your customer’s expectations with the chatbot goals, we can now start to structure interactions and design conversations. Our team of developers and content creators work closely with each other to interpret user answers in order to develop an efficient and functional chatbot. We launch a lightweight version initially to review your user’s experience and improve the chatbot accordingly. After improvements are finished, your chatbot is now ready to provide valuable answers, and successfully perform the tasks assigned.  

There is a Chatbot for every industry. They can be developed for virtually any purpose from sales to customer service.

Online Shopping

When you think about it, finding relevant products when you are looking to buy is quite frustrating, it almost becomes a challenge. But with a good chatbot, you can assist your customers with relevant products and provide them a better experience. A can chatbot give your customers the tool they need to ease the purchasing decision and leave your site always satisfied.

HR and Recruitment

Now how can a chatbot cut down the operational costs of your human resources department? Simple enough! Chatbots can be developed to provide information to your employees’ specific questions. Bots can also automate the most critical process of HR - recruitment. A chatbot can simplify the selection process by conducting a prescreening interview. You can this way, save time and find the ideal person for the requirements you want.

Finance & Banking

With a large customer base, providing uninterrupted and helpful guidance to your prospects can be a challenge. This is the reason why chatbots are ideal for the finance and banking industry. Chatbots can help your clients complete routine tasks without the need for a human agent. Now your customers don’t have to stand by on hold, visit your branch, or wait for business hours to be serviced.

Travel & Hospitality

Travel & Hospitality Chatbots can provide accurate and immediate delivery of information to customers without compromising quality. We can help you set up a chatbot that can assist your guests with innumerable questions in different languages and provide tailored recommendations. Save time and money by letting our chatbot take care of the time-consuming and repetitive tasks of your business. 

Healthcare & Fitness

Based on Artificial Intelligence (AI) and Natural Language Understanding (NLU) chatbots can enable healthcare support for your clients and patients. The bot can perform simple tasks like communicating the required information to the client or complex quires like analyzing and providing your patients with the next steps of a treatment plan. We can help you evaluate the chatbot integrations to include or exclude tasks as you see fit. 

Ready to Switch to Automation?

Chatbots can be the perfect solution if your team performs a lot of repetitive tasks. If you are looking to cut customer service costs by leveraging our chatbot services, you are in the right place. 

With a professional chatbot development company on your side, your chatbot has:

  • Unlimited Functionality 
  • Developers Support
  • Actionable Analytics
  • Unlimited Integrations
  • Unlimited Languages 
  • All Messaging Platforms
  • Simple & Prompt Interface

Our process with our clients includes determining the best method of marketing your business for where it is right now. As with anything, needs change over time and marketing methods should as well. If you would like help determining the most important thing you can do to grow your business right now, schedule a Double Your Sales Strategy session.

Does Your Marketing Funnel Look More Like the Cone of Shame?

Join Our Free Class

A Marketing Funnel is an intentional path you take your prospect through as they go from unaware prospect to a happy customer.