The majority of people when hearing these terms for the first time may have trouble understanding the differences between the two. There are nuances to each strategy that can be beneficial, but if they’re implemented improperly or if one strategy is being used when really it is the other that should be applied, they can be ineffective and costly.
It can be a little confusing, but with our help, we can guide you into the right direction for what’s best for your business.
Social Media Management is focused on growing your brand presence, connect with your audience, and increase your traffic through strategic posting on social media accounts.
Many businesses are too busy or don’t have the right strategies to handle their social media presence themselves. Social media management helps develop strategy and engagement to increase your brand awareness, generate leads and funnel prospects through the sales process.
It can be used as a fantastic engagement tool when you want your brand to reach customers beyond just a promotional level.
Social Media Marketing is focused on driving traffic and sales through paid advertising on social media accounts.
Like in traditional advertising methods, you are attempting to get your ads in front of your target market for lead and sales purposes. Whereas social media posting helps increase awareness and engagement, build community and relationship, social media ads are targeted ads to drive specific actions from your target market.
Whether it be a promoting a sale or a new item in your product line, engaging your targeted audience directly can be an efficient method for gaining more clients.