Do you ever feel like you need to do some marketing, but get overwhelmed with all the people telling you what you should do? There is no one-size-fits-all solution to marketing your business. Your goals should lead to your marketing needs. Here are some ideas you can use to help you make the right decision for what you need.
Do you ever find yourself saying any combination of these statements:
The more time you spend dealing with things that you shouldn’t, the more likely that your business will eventually fail.
I know…I know… It’s an old saying that we’ve taken as truth for ages. Just think about it…
In business, you can always get more money. All you need is more sales. Time on the other hand, is something that you can’t get more of. When you waste it, you can’t get it back.
It can be easy for us as business owners to get so focused on the day to day business that we forget we have to market the company to grow it.
Challenges like lack of people, lack of budget and even lack of knowledge of what to do can be primary factors that hold our business back from the growth we deserve.
Dealing with a small budget, not enough people to manage things or a lack of time to do it yourself is challenging.
There are options available to help you get started in marketing your business without having to worry about those.
Let’s take a closer look at what you want to accomplish.
Marketing has two main goals: Branding and Business
Branding is the process of making a recognizable and unique impact on your customers and potential customers.
Business is the process of converting lookers into buyers and multi-buyers.
For more on this, check out our article on the 2 Main Goals of Marketing.
Surprisingly, this isn't uncommon. All too often businesses get so caught up in the daily routine that they forget to set goals. Steps need to be taken to ensure that a business grows. One major fact of the business world today: You're either growing or dying. There is no sitting still. Don't worry. Help is available.
Too many businesses today follow suit in a sea of sameness and mediocrity. That means you have to do things differently than your competition.
Isn't the purpose of all marketing to generate leads and sales? Yes...and no. This is more about directly affecting sales. The focus here is on new business, repeat business, consistent referrals, and lead generation strategies.
Coca-Cola. Microsoft. McDonald's. Branding in one word: Consistency. Building a business brand is about creating a unique and memorable impression of your company in your customers' minds. Establish a significant and differentiated presence that helps you attract and retain loyal customers.
All dollars spent on marketing aren't equal. Some things have a good return on investment. Some don't. Some things are meant to make you money now. Other things are meant to grow your business for the long term. Is what you're doing currently really helping you reach your goals?
You lose 100% of the sales from people who don't know you exist. Today people have to be able to not only find you, but they also have to be able to interact with you. You have to implement strategies for people to be able to find you or you'll find your business left behind.
If you don’t really need the help and you know what you want, check out our strategies page to take a look at some of the strategies and services we offer.
If you’re looking for a more all-inclusive marketing program and not just a single offering, we invite you to join us for a Double Your Sales Strategy session. In the DYS session, we will help you determine exactly which step you need to take next.
This marketing strategy session will give you ideas on what you can do to break through your marketing barriers. We will show you the specific steps you can take for your business to achieve predictable growth.
One thing we like to make sure to do with any social media is have a checklist to make sure we’re getting the right thing across and in a way that can help the brand. Check out our blog post on the Ultimate Social Media Checklist for a free copy of our checklist.
The short answer is no. It would take too much time and not be very effective.
Think of it this way, the best place for you to be is where your prospects and customers are.
Which social network are your prospects and customers active on? Those would be where your time will best be spent. I would also choose no more than 2-3 networks to be active on. This will keep you from spending so much time on social that the rest of your business gets ignored.
Absolutely. One of the huge factors in Google ranking is quality of content. Some experts believe it is one of the largest factors of SEO.
Good content should be informative as well as engaging. This helps both the reader and the search engine to see that you’re offering more than just something to sell. You’re giving away your expertise.
Search engines like Google love it when they can send targeted visitors to your content. It makes them look good.
Though most marketing firms would say “of course”, we tend to say “it depends” on what you mean by fast as well as what you mean by “boost”.
If by boost, you mean create awareness that will help lots of people see you exist, then that would be a resounding yes. We can actually do that in less than 1 month.
Building leads and sales, however, can take longer depending on what you’re offering. Marketing is a marathon and not a race. Our target is building your business not just for the immediate, but for the long term. We have some clients that have started increasing within a couple of weeks, but that isn’t always the case. If you would like to know more about boosting your business, contact us and we can chat about how we can help.
Print advertisement over the last several years has decreased in effectiveness significantly as a stand-alone method.
However, when used in combination with an effective digital strategy, you can increase the effectiveness of your campaigns by tapping into both online and offline visibility.
The first piece of advice is simply get started. Get started with something. A business doesn’t market itself.
Whether you can allocate several thousand dollars a month or just a few hundred, you can always scale if necessary. However, if you don’t get started doing something, you can never grow and pivot with is working and what isn’t.
The second piece of advice is focus on the strategy or strategies that will specifically help YOUR business. Most marketing firms simply want to make a sale and will sell you something that sounds good. Ask yourself these questions:
Use this blog post as a guide to help you out.
We specialize in done-for-you services. From consultations to implementations, we are a full-service firm and are actively used by our clients as the Chief Marketing Officer for their companies.
If you would like a specific strategy, you can check out our strategies page. If you don’t see what you’re looking for, simply contact us and let us know. We’ll build it.
By far, however, our most popular service is our plans. With our plans, we act as a fully outsourced marketing department. We work on growing your business monthly. The primary factor here is, unlike most marketing companies, you’re not telling us what needs to be done (unless you have requests or needs). We do a thorough review regularly and update your marketing plan and strategies accordingly. We will drive your marketing based on the needs of the business. You can check out our plans to find out more.
If we don’t feel we can help you or be successful with your needs, we won’t accept you as a client. We are selective about the clients we choose to help.
The other requirement we have is that you be active in helping grow your business. If we struggle to contact you for what we need as well as have trouble getting responses, we will end our partnership.
These rules have helped us have a 100% success rate with the clients we maintain.
1236 Blue Ridge Blvd, Hoover, AL 35226 | 205-451-1945