Marketing Strategy… just the thought of it can sound a bit overwhelming. In order to successfully grow your business, you must implement a sound strategy.
A well-formed marketing strategy will have the ability to reach your target audience. Done right, it will help find those that have never heard of you all the way to your repeat customers. Before we go much further though, I want to make sure we get some terminology right…
More often than not, when you hear marketing agencies or businesses talking about marketing strategies, they are really referring to tactics.
Marketing Strategy – Strategy is the process. It will include your plans and goals for what you want to achieve and how to best achieve it. It will also include the specific tactics that have been identified to best help you reach your goals.
Marketing Tactics – Tactics are the specific steps or processes you will implement within your overall strategy. Email Marketing, Social Media, Paid Ads, etc. are all tactics.
Implementing tactics without an overarching strategy most often does little more than frustrate and overwhelm the business.
Marketing can not be a standalone, one-time activity. Effective marketing strategy is made up of several different components (and tactics) that are necessary throughout each and every stage of your customer’s journey.
Within the 90-minute strategy session, we’ll walk you through the problems we see many businesses having and check to see where you are. We will also identify the areas you can tweak that will offer the greatest impact on your business along with showing you why the sequence of what you do is so important and why it matters.
The Growth Accelerator is our flagship marketing and business development process. Over 90 days, we will walk through every aspect of your marketing and growth strategy and develop specific strategies and tactics to help you double your sales. This in-depth program walks through every aspect of marketing and brand development from prospects that are unaware that you exist to processes to develop brand promoters that will send new customers to you regularly.
Brand Authority Network is designed to get you more exposure, more attention and more leads. We leverage our media contacts to get you the kind of exposure your competition only dreams of.
We hear companies say all the time that they get the majority of their business from word of mouth. In today's day and age, word of mouth comes through the internet more often than any other format. What's out there that you don't know about?
A beautifully designed site or advertisement will fall flat if the copy is not written well. Google rewards websites mostly for their ability to engage visitors, along with the ability to compel the visitor to interact with the site. Ineffective copy makes for ineffective marketing.
Having the right printed materials to complement your digital strategies is important for overall brand consistency. Whether it be a logo, business cards, pamphlets, flyers or something else, ensuring that you have a quality design that will help convert lookers into buyers can be a make or break proposition.
90% of customers report that product videos help them make purchasing decisions. A third of all the time people spend online is dedicated to watching videos. There are tons of types of videos to create and the budget doesn't have to be astronomical for it.
A chatbot is simply an automated sales or support assistant. Chatbots can do amazing things. Do you need to pre-qualify prospects before you talk to them? How about reduce the amount of time spent on customer service and automate upsells and cross sales?
From a complete rebuild to some simple tweaks, websites today must be maximized for the user experience. Things change...and so should your site. If you find you're not having customers come back frequently or buying different things, this is something you should look at.
Email marketing in conjunction with an effective website is the most effective strategy to get customers to buy more. Customers today expect to be contacted. When they don't hear from you, they forget about you.
Social media today is the community that your company has to build in order to help people keep up to date with you. Social media marketing can take several forms. From strategic posting on the right networks to where to put ads for maximum effectiveness, choosing the right networks and strategies is crucial to success.
LinkedIn is, by far, the most advantageous social network for connecting with other businesses. Strategies that can help you increase your leads and sales within LinkedIn abound.
Search Engine Optimization (SEO) is more like rain than a fire hose. It is a long-term strategy that intends to bring consistency in your business by making your website easier for customers and potential customers to find.
Search Engine Marketing and Display advertising is the digital equivalent of billboards. Done right, it can be very profitable. Done poorly, it can be a huge waste of money.
1236 Blue Ridge Blvd, Hoover, AL 35226 | 205-451-1945