Marketing Strategies

Click on any of the photos below for more information.

Website
Maximization



From a complete rebuild to some simple tweaks, websites today must be maximized for the user experience. Things change...and so should your site. If you find you're not having customers come back frequently or buying different things, this is something you should look at. Click the picture for more info.

Email
Marketing



Email marketing in conjunction with an effective website is the most effective strategy to get customers to buy more. Customers today expect to be contacted. When they don't hear from you, they forget about you. Click the picture for more info.

Brand
Authority Network



Brand Authority Network is designed to get you more exposure, more attention and more leads. We leverage our media contacts to get you the kind of exposure your competition only dreams of. Click the picture for more info.


Social Media
Marketing



Social media today is the community that your company has to build in order to help people keep up to date with you. Social media marketing can take several forms. From strategic posting on the right networks to where to put ads for maximum effectiveness, choosing the right networks and strategies is crucial to success. Click the picture for more info.

LinkedIn
Lead Generation



LinkedIn is, by far, the most advantageous social network for connecting with other businesses. Strategies that can help you increase your leads and sales within LinkedIn abound. Click the picture for more info.

Content
Creation



Copywriting is the process of writing marketing and advertising materials. It is one of the most essential elements of effective marketing.A beautifully designed site or advertisement will fall flat if the copy is not written well. Not only is it important for your marketing pieces, Google rewards websites mostly for their ability to engage visitors, along with the ability to compel the visitor to interact with the site. Whether it be a page on your site or the articles in a blog, ineffective copy makes for ineffective marketing. Click the picture for more info about copywriting.

Search Engine
Optimization



Search Engine Optimization (SEO) is more like rain than a fire hose. It is a long-term strategy that intends to bring consistency in your business by making your website easier for customers and potential customers to find. Click the picture for more info.

Reputation
Management



We hear companies say all the time that they get the majority of their business from word of mouth. In today's day and age, word of mouth comes through the internet more often than any other format. What's out there that you don't know about? Click the picture for more info.

Chatbot
Development



What is a chatbot? It's simply an automated sales or support assistant. Chatbots can do amazing things. Do you need to pre-qualify prospects before you talk to them? How about reduce the amount of time spent on customer service and automate upsells and cross sales? Click the picture for more info on chatbots and how you can implement them into your marketing strategy.

Marketing Plans
and Strategy



All dollars spent on marketing aren't equal. Some things have good return on investment. Some don't. Some things are meant to make you money now. Other things are meant to grow your business for the long-term. Is what you're doing currently really helping you reach your goals? Developing the right marketing plan and strategy for your business is crucial. Click the picture for more info.

Custom Video
Creation



Everyone's talking about videos these days. Why? According to a recent Hubspot study:

  • 90% of customers report that product videos help them make purchasing decisions.
  • A third of all the time people spend online is dedicated to watching videos.

There are tons of types of videos to create and the budget doesn't have to be astronomical for it. Click the picture for more info on video and how it can boost your business.


Analytics
Review



An analytics review is simply the process of going through the actual numbers and metrics to see what is happening. Often, we hear acronyms like ROI, PPC, CPL, CPC, CPD, CPQC, CPA, CPO, LV, etc.

It's like alphabet soup! Not all metrics matter. The only thing that matters is what is relevant to your goal. Often, marketing companies will overwhelm you with data that doesn't help...it just looks good. 


VideoPal



Have you ever thought "if I could just tell them about it, they would buy"?

There's a reason why people buy the "As seen on TV" products. The spokesperson. It's also the same reason why infomercials make so much money. Sometimes a little extra explanation or selling is in order. Your own personal VideoPal can help with that. Click the picture to see it in action.


Branding
Strategy



Brand strategy is simply a long-term plan for the development of a successful brand for your company in order to achieve specific goals that you have. Whereas many parts of marketing focus on short-term goals, branding is the long-term.

By developing an appropriate long-term strategy, you are truly focused on building a business that will be around for years to come. All marketing should have a mix of both branding and business goals.


SEM & Display
Advertising



Search Engine Marketing and Display advertising is the digital equivalent of billboards. Done right, it can be very profitable. Done poorly, it can be a huge waste of money. Click the picture for more info.


Having the right printed materials to complement your digital strategies is important for overall brand consistency. Whether it be a logo, business cards, pamphlets, flyers or something else, ensuring that you have a quality design that will help convert lookers into buyers can be a make or break proposition.


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