It’s a gateway to your business that customers and potential customers use to interact with you. People don’t want to visit online billboards. You have to be different. Think outside the box. Look at your business in a whole different way.
Your website defines you business. It is the gateway between your company and target market. It is imperative today that your website be designed for your target market.
While being a portal for customers and prospects, your website should also be the hub for your marketing efforts.
Many companies have very fragmented marketing methods. Different marketing does different things.
However, when you have a quality website, your marketing can be focused on sending people to your site and have your website help you do the selling and service.