Website Design and Optimization

Customers want interactivity, personality and value

Your website isn't just an online advertisement or business card

Your website must enhance customer experience

A website is a stepping stone to a successful online journey. Imagine having a professional website that is visited by many people and serves as a lead generation engine. Hold that thought for a minute and take a look at how quality web design services can help shape your vision and bring your online presence into being. From brilliant planning to dynamic execution, you should be guided throughout the entire process to help you go digital and turn your business presence into a profitable marketing solution.

Websites are Portals

It’s a gateway to your business that customers and potential customers use to interact with you. People don’t want to visit online billboards. You have to be different. Think outside the box. Look at your business in a whole different way.

Your website defines you business. It is the gateway between your company and target market. It is imperative today that your website be designed for your target market.

Your marketing hub

While being a portal for customers and prospects, your website should also be the hub for your marketing efforts.

Many companies have very fragmented marketing methods. Different marketing does different things.

However, when you have a quality website, your marketing can be focused on sending people to your site and have your website help you do the selling and service.

The Importance of Having a Website

Get Closer to Your Customers

It is important today to have an online presence. Your customers expect you to be there and support them with industry-related opinions, reviews, and reactions. It brings many goods in return and getting closer to your customers is one of them. Starting a blog, enabling comments, inviting your audience to join your email list, are only some of the potential marketing solutions that will help you approach your audience. In return, you can get your hands on valuable feedback that can identify what your audience needs and tailor your marketing strategy accordingly.

Generate Leads and Sales

There can be no better marketing solution for your brand than a website. The majority of businesses, brands, and companies are following the digital route to target more people and turn them into customers. Successful websites serve as 24/7 online shops. Basically, this is what you can use your website for. Although there are different website types, all of them serve the same purpose. Generating leads and being there when your customers are searching for your products and services. We help you build your online presence by taking a strategic approach that can optimize the lead generation process.

Increase Brand Awareness & Credibility

Building a relationship of trust with your customers is a crucial point that every brand and business must pass. It helps your business to spread your message, grow your audience, and finally, establish greater brand recognition on your target market. There is a reason why there are thousands of blogs posting on a daily basis. Every business owner thrives to deliver informational and helpful content to their audience to eventually attract their attention. First, you need to have a unique voice, be consistent, and deliver nothing but quality content. This will eventually result in your content being loved and shared by your audience.

How do you get the best?

5 Stages Of Our Web Design Services

Getting To Know You

Part of our web design service is to provide expert advice and consultation. It can only be done after we fully understand what you are looking to accomplish and what experience you want your visitor to have. After a thorough conversation about your website needs, we present you with our ideas and strategies for content, development, design, functionality, and overall feel of your website. This will help form a better picture of what your new website will be like.

A properly built website is much more than simply an online business card. It is the hub of all of your marketing. It is the one thing that virtually anyone who is looking at doing business with you will look at before they make a decision. Getting it right is crucial. It is our job to help determine the goals and objectives of your new website and manifest them into a state-of-the-art website that accomplishes these goals. After we have aligned your vision with our own, only then we can start building your future website.

Web Design

Now that we have created the idea of what your website will look like, it is time for our team of designers and developers to turn on their engines. The design is a crucial step in this process as it depends on it if your visitors will be converted into customers and return for more.

Prior to starting to build, we create the structure and backend of the website by taking into consideration important factors like user experience, mobile-friendliness, SEO optimization, and your preferences.

The ultimate goal of this phase is to make sure that your website will appeal to both Search Engines and your customers’ needs.

Web Development

Your idea, the plan, and the strategy we have crafted together – all need to be tailored with each other to build your future website. Our team of developers is responsible for writing into code the design that is introduced to you. It is a broad process of tasks and technologies that take time to develop your interactive and dynamic website. From adding simple elements that can appeal to your target audience to implementing application features and integrate security measures, we help you facilitate the expansion of your online business.

Quality Assurance

Prior to handing over the keys and considering our job as done, we run several tests to ensure the functionality of your website. We ensure that everything works correctly on different devices and browsers. Any flaws that might have been overlooked during the design or development stage are addressed and corrected.

The quality assurance process it’s more than simply identifying critical errors. It is about ensuring we have designed and set up an online experience that is seamless and easy to use. To successfully pass the quality assurance test, your website needs to be mobile-friendly, have a small load speed time, and be free of bugs.

Taking Your Website Live

This is the stage where the real fun begins! Now that everything is finished, all of our efforts are rewarded with the completion of your website. It is everything you need to start your journey to the online world on the right foot. Although we have finished building your website we’re always here. Included in our web design services package are continuous and uninterrupted maintenance, tech support, and ongoing hosting. Furthermore, we help keep your website healthy and always running by fixing site errors, correcting security patches, updating and upgrading software and plugins, and more.

Embrace the Digital Transformation

Custom Website Designs

Our team of designers works closely with you to come up with a website that is both tailored to your company and your customer needs. We start by planning and designing the elements of your site; from the structure and layout to colors, fonts, graphics, and images to finalize with a custom-made website that stands out from the rest. We can help you make an impact in your industry by building a unique website that will be remembered by your visitors for a long time.

Maximized Speed

The normal load speed time for a website is a few seconds. Anything more than that will ruin your Google rankings as well as have a negative impact on your users’ experience. Rest assured as with our developers on your side you won’t face such problems. From reducing the size of the images to cleaning up some coding and finding the best hosting service, we can handle your website’s performance professionally. Let us know when you are ready to get started!

Ecommerce That Converts

Your visitors are an essential part of your online business. With that said, they deserve a great eCommerce website to spend some time on and hopefully some money. When done right, people will stay longer on your website, learn more about you and your products and eventually take action. Our team of professionals is prepared to help your eCommerce website convert visitors into leads. By using determining strategies like Branding, SEO, User Experience, and Transparency, we can help you make an eCommerce website successful.

Responsive Design

Depending on the screen size, there are several techniques we use to make your website look splendid on every device. Otherwise, you risk losing customers. It is not a secret that the majority of online searches come from mobile devices, therefore building a mobile-friendly website is of utmost importance. Thanks to our team of developers, you can now enjoy passing the boundaries of desktop screens and spreading your word to a wider audience.

SEO Optimized

Your website would not be considered as finished without adding some boosting elements first. It is due to these elements that you can improve your Google rankings by letting search engines know about your presence. We take serious measures and put them into practice to eventually build a steady SEO foundation. Our team of developers integrates a Schema Markup, utilizes XML sitemap generators, and creates a robots.txt file. In simple words, we take advantage of the tools and strategies needed to make your website more digestible by search engines. This will result in more and more people visiting your website.

You Have a Vision! We Have a Team To Get You There!

Trustway Marketing is a digital marketing agency that provides web design services. Throughout the years we have helped businesses and brands just like yours to successfully embrace the digital transformation.

We are happy to help everyone get online and spread their word to more people. The bottom line, a website is an excellent tool to help you with your business growth. The world has turned its eyes to digital screens and so have done your customers. If you want to be part of the revolution simply let us know when you are ready to take advantage of our web design services.