The Power of Email Marketing

Help you create that precious Email List with ideal customers

Understandably, to let people know about your existence through email marketing, you will need an Email List made of ideal or target people within your market. These are the type of personas you need for your email marketing campaign to be successful. Judging by the size of your business and marketing campaign, an email list can go from a few thousand to hundreds of thousands of addresses. Here is how we manage to collect those precious email addresses for you:

Customizing your website for opt-ins

When someone visits your website, they are already somewhat interested. By delivering quality and valuable content, you get to establish trust, and by doing it, you are one step closer to getting your hands on those email addresses. We give your website visitors a good reason to be involved in something by setting calls to action throughout the site. Depending on the business, that could be a discount offer, daily quotes, weekly newsletters, etc. In other words, offer the type of content your visitors are interested in finding from you. 

Turning on Blog Comments

This one works if you already have a blog page on your website. A blog enriched with valuable content can be a gold mine of email addresses. To harvest, you can simply turn on commenting and allow your users to engage and give their honest opinions. A comment for an email and you are building an Email List filled with future potential consumers. And, if by chance, your visitors want to opt-out from your list, give them the option to do so. 

Other Email List Building Strategies

We can help you further expand your recipients’ list by taking advantage of other techniques and strategies. They are less common but serve the same purpose. Creating an eBook and offering it to be downloaded online for free in return for an email address is one way. Another way is by making available exclusive offers or discounts only to email subscribers. And the most efficient and at the same time, the simple way is by driving paid traffic to a landing page. Paid traffic for Email Marketing can be money well spent as the initial investment will eventually pay for itself through your customer engagement.

Delivering quality and unique content to your customers’ inbox

Now that the valuable email list is built, it is time to show up in your potential customers’ inboxes. It is the most critical process as it will define if your product will be sold or not. Quality and persuasive content are what get them to take action. 

Setting the Strategy

Depending on your industry, you might need one of these four marketing email types: Digital Newsletter, Product Update, Transactional Emails, or Information Emails. See, marketing emails are not one-size-fits-all. What works for your business might not work for others. But all of them serve the same purpose: Make your audience Take Action. 

We use a secret ingredient to make your email marketing campaign successful: Valuable Content.

Product-Focused

The purpose of your email marketing campaigns should be to either establish brand recognition, lead generation or increase sales. A powerful and convincing call to action takes effort to be crafted and we recommend leaving it to the professionals. The written word is powerful and, as such, we have spent a lot of time learning the craft.

Delivering Unique Content

In a world of marketing filled with billboards and advertisements, default email templates will more likely ruin your reputation than help you. What can be more useful in this case is a warmer approach that will capture the attention of your customer base and make them feel appreciated. Being respectful, polite, and delivering value to your recipients’ inboxes is the only way to go.

Analyzing and learning from your customers’ feedback to ensure continuous growth

Under the umbrella of email service providers like MailChimp, Campaign Monitor, and ConvertKit, among others, we analyze your email list and learn from it. By doing it right, we can track several statistics that can help us run your email marketing campaigns better. Click-through Rate, Open Rate, and Unsubscribe Rate are only some of the important analytics that needs to be tracked for proper performance. 

Open Rate

The Open Rate signifies how many people actually are opening the emails sent. Ideally, people would love to open your emails and read them promptly. And, if by chance, the Open Rate is low, it means that there are many unengaged subscribers. Our due diligence includes working with Open Rates, making efforts to increase them by coming up with captivating and compelling subjects. Works 9/10 times!

Click-Through Rate

This fundamental analytic keeps track of the number of people that have clicked on a link in your email (if any). The link might, for example, send readers to your website, encouraging them to visit your product or service page. If the click-through rate is high, which is a good thing, it means that the content served to your email recipients is valuable and they have earned the trust to Take Action.

Unsubscribe Rate

As the name suggests, this is the rate that you want to be as low as it possibly can. Unsubscribe rate is in direct proportion with quality content. Valuable and helpful content is what will keep your email marketing list growing and active. Using those random email templates or garbage content will not help. It only hurts you. Instead, our team of content writers adds a sparkle of uniqueness to make a difference for you to establish trust among your customer base. Isn’t that what you are looking for after all?