Email marketing is a fundamental component for any inbound marketing strategy and is essential to building strong relationships with customers and prospects.
The problem is that most companies fail to manage their email marketing campaigns effectively.
You must design and implement branded email campaigns to pull your ideal prospects deeper into your sales funnel and improve loyalty with existing customers.
Hope is not a strategy
We gather as much relevant information about your audience as possible. We will determine goals, create buyer personas and find where those people live online. We want to find out as much as possible about your target market to be able to talk to their wants, needs, dreams and desires.
Most people spend no more than a couple of seconds viewing an email. It’s critical that your campaigns are designed to be both cohesive and compelling. By creating clear guidelines for images, copy, tone, colors and more, we develop a cohesive strategy.
We design and structure emails to cater towards your goals and your audience. Through careful placement of strong calls to action and supporting images, we help your campaigns drive results.
We send relevant messages to users who want them through use of segmentation, analytics, and past user activity.
To make sure that the highest percentage of subscribers open and click-through your emails, we look for the optimal time and frequency to distribute emails. We analyze findings and aim to understand user behavior surrounding email campaigns, and use our insights to develop an approach that best fits the needs of your company and recipients.
We implement strategies across your social media channels, website and even offline to help grow your list. By increasing your list size, you increase your reach to a captive audience.
Simply fill out the form and we’ll get in touch to get everything necessary to get you started on the path to more customers.
Trustway Marketing
1236 Blue Ridge Blvd
Hoover, AL 35226