Email Marketing

Fact: 44% of Email Recipients Made At Least One Purchase Last Year Based On a Promotional Email

Inbound Marketing is attracting the attention of prospects before they are ready to buy

Email Marketing is one of the best and most cost-effective ways to convert strangers into customers

Email marketing is fundamental to your efforts

Email marketing is a fundamental component for any inbound marketing strategy and is essential to building strong relationships with customers and prospects.

The problem is that most companies fail to manage their email marketing campaigns effectively.

You must design and implement branded email campaigns to pull your ideal prospects deeper into your sales funnel and improve loyalty with existing customers.

With effective email marketing you can:

Initiate a relationship of trust between you and your customers and prospects
Create brand awareness
Encourage customer loyalty and repeat business
Cut through your prospects’ cluttered inbox
Maximize campaign effectiveness and even automate follow-up interactions
Improve deliverability, open and click-through rates
Segment your lists into groups with specific preferences
Track the results of each email sent to your customer database
Increase the effectiveness of your email marketing campaigns

Today, it’s not enough to have a blog or post on social media without a strategy and simply hope your audience gets the message to take action

Hope is not a strategy

David Hall, CEO, Trustway Marketing

Email marketing has become, over the years, increasingly popular:

Over 2.5 billion people worldwide use email regularly
A Hubspot survey found that 91% of consumers use email
Almost half of Americans who use the Internet check or send email every day
You can track an exact return on your investment
It is significantly faster and cheaper than traditional mail
You can reach a substantial numbers of email subscribers who have already consented to receive information on subjects that interest them
70% of users prefer to communicate with businesses via email
Email is more effective than social media at customer acquisition

Our Process

Audience Research & Data Collection

We gather as much relevant information about your audience as possible. We will determine goals, create buyer personas and find where those people live online. We want to find out as much as possible about your target market to be able to talk to their wants, needs, dreams and desires.

Strategy & Objectives

Most people spend no more than a couple of seconds viewing an email. It’s critical that your campaigns are designed to be both cohesive and compelling. By creating clear guidelines for images, copy, tone, colors and more, we develop a cohesive strategy.

Email Design

We design and structure emails to cater towards your goals and your audience. Through careful placement of strong calls to action and supporting images, we help your campaigns drive results.

Optimization

We send relevant messages to users who want them through use of segmentation, analytics, and past user activity.

Analysis & Reporting

To make sure that the highest percentage of subscribers open and click-through your emails, we look for the optimal time and frequency to distribute emails. We analyze findings and aim to understand user behavior surrounding email campaigns, and use our insights to develop an approach that best fits the needs of your company and recipients.

List Growth

We implement strategies across your social media channels, website and even offline to help grow your list. By increasing your list size, you increase your reach to a captive audience.

Ready to find out more?

Simply fill out the form and we’ll get in touch to get everything necessary to get you started on the path to more customers.