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Email marketing is a cornerstone of any successful digital marketing strategy. It involves sending commercial messages to a group of people via email, to promote a brand, product, or service.
For beginners, starting an email marketing campaign can seem daunting. However, by following a few key steps, anyone can create effective email campaigns that will help achieve their business goals.
1. Create a subscriber list
The first step to email marketing is building a subscriber list. This is a group of people who have permitted you to send them emails. There are several ways to build a subscriber list, such as:
- Offering a freebie or discount in exchange for an email address
- Adding a signup form to your website or blog
- Promoting your email list on social media
2. Design engaging emails
Once you have a subscriber list, you need to start creating emails that people will want to read. The key to designing engaging emails is to focus on providing value to your subscribers. This could mean sharing informative content, offering exclusive deals, or simply providing them with updates about your business.
3. Measure your success
It’s important to track the results of your email marketing campaigns so you can see what’s working and what’s not. There are several metrics you can track, such as:
- Open rate: The percentage of people who open your emails
- Click-through rate (CTR): The percentage of people who click on a link in your email
- Conversion rate: The percentage of people who take a desired action after clicking on a link in your email
By tracking these metrics, you can make informed decisions about how to improve your email marketing campaigns.
Email marketing basics for beginners
- Keep your emails concise and to the point. People are busy, so they don’t have time to read long emails.
- Use strong subject lines that will grab people’s attention.
- Personalize your emails whenever possible. This could mean using the recipient’s name or addressing their specific needs.
- Segment your email list so you can send more targeted messages.
- Test different elements of your emails, such as subject lines, send times, and design.
- Make it easy for people to unsubscribe from your email list.
The Average ROI on Email Marketing is 4,200%
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Know You, Like You, Trust You
As the old sales saying goes, people need to “know you, like you and trust you” before they will buy from you. As humans, we are relational creatures. The better the feeling of relationship that we feel we have with a brand, the more likely we are to buy from that brand as well as develop brand loyalty.
44% of email recipients made at least one purchase last year based on a promotional email.
The primary role of email marketing is to develop strong relationships with your subscribers. Email marketing offers the opportunity to not only connect, but also to personalize in a way that you cannot do with other traditional marketing channels.
Email Marketing Engagement
While it’s easy to focus on our own tendencies to delete, delete, delete, both new and returning customers want to engage with your brand.
In fact, the average open rate for email marketing is 16.97%, with a 10.29% click-through rate, whereas the average click-through rate from Facebook is 0.9%.
This means you are 10x more likely to get someone to click through to your website via email than you are from Facebook. People who have actively subscribed to your emails have told you they want to hear from you and this isn’t typically the case with social media marketing.
Email marketing is one of the most effective marketing tactics when used right. In 2020, there were 293.6 billion emails sent per day. However, the majority of emails sent were not done right and that leads to ineffective email marketing.
In this class, you’ll learn:
The 3 Types of Emails
including how and when to use them effectively to increase the return on your investment.
Email Marketing Best Practices
including when and how to send emails for best results and how to avoid having people mark you as spam.
5 Types of Email Campaigns
including the importance of each and why just sending email blasts will never increase your profits over time.
Email Key Performance Indicators
including how to narrow down what you look at to see if it is working and the only things you need to measure for success.
Too many companies pressure you to buy things from them. Our philosophy is different. We want to show you our expertise before you decide whether you want to work with us or not.
By offering our classes, we are able to help you with different aspects of your marketing and then, if you want us to help you more, you’ll know right where we are.
Each of our classes is around 60 minutes long and is packed with valuable information for you to make the best decisions in marketing for your company.
