Brand Authority Network

increase exposure to your business, generate leads, and establish brand awareness

With over 500 media outlets as partners, our Brand Authority Network Service is built to increase exposure to your business, generate leads, and establish brand awareness. Whether you are a local, state, national, or even an international business, we have you covered!

More Attention – More Exposure – More Leads – More Success

... And A Happy Dance!

What is Brand Authority Network?

Looking to increase your online presence, visibility, and brand awareness? You are in the right place. Here at Trustway Marketing, we take brand journalism to a whole new level! Thanks to our partners, you can now expose your work to the masses by getting featured on more than 500 major news outlets. Have a promotional idea? We help you turn it into a winning marketing solution. 

Launch a New Product or Service         

Now that you have managed to create a new winning product or service, it is time to reach your buyer persona effectively. With our brand journalism services, you can not only reach your existing customers but a wider audience you could only dream of. 

Announce Your New Website

Have a new website built recently but is having little to no traffic? Invite your audience to take a moment of their precious time and visit your website. Treat them with relevant and valuable information and they will respond to your call to action. 

Share a Day From Your Work

Thanks to our brand journalism services you can share a day from your work with your potential customers. Start with your daily tasks, how you treat your customers, and even include an exciting moment from your work. Your readers will react and want to learn more about your products and services.                                       

Describe The Advantages of Your Brand

Good advertising doesn’t feel like advertising at all. The media outlets where your press release or announcement is published are authoritative sites that have already built a relationship of trust with their readers. Sharing the advantages of your brand with their audience will eventually help you market your business in a way customers love.

Release a New Survey, Report, or Case Study

Address solutions to industry-related topics and let the world know about the knowledge and the experience you have. Your research paper will be distributed over authoritative websites, online news outlets, and blogs within your niche.

Share New Offers With Your Customers

A new offer can be anything from a product discount to free shipping to added features or product upgrades. With the proper care, we turn your marketing content into a journalistic-style copy that has a warmer approach to your target audience and better persuades them to make a move.       

Invite People to Join Your Webinar or Download Your eBook

Give a brief description of what your audience should expect from your eBook and invite them to download it. You can also persuade them to enroll in an online course or to join your webinar. The results: More connections and establishment of brand awareness.  

Announce An Offline Event or Contest

Want to watch more and more customers knocking on your business doors? Simply run a remarkable contest or organize an event that will engage your audience and make them remember your brand. You focus on the idea while we make sure everyone learns about it. 

Share Your Company Rewards or Product Milestone

Enhance your business marketing efforts by promoting your brand on a large and effective scale. Under the leverage of our Brand Authority Network Service, you can now educate, inform and persuade your customers about your brand, business, or company. Let them know about your success in a manner they can comprehend and appreciate. 

Stages of Brand Authority Network

Research and Analysis 

In order to come up with a winning press release campaign, we build the proper road map to get you there. We create a strategic plan that starts by learning more about your company, your industry, your goals, and the type of content your audience is looking for. With that knowledge in tow, we can now construct an editorial calendar, find the most suitable platforms for it to be shared, as well as how, and when this content will be distributed. 

Content Creation

There are two options for you to choose from at this stage. You can either come up with your own content. After all, you are a professional within your industry. Or, you can leave it to our talented team of content writers to craft your press release content for you. Either way, the final product must be journalistic-style content that brings value to your readers and persuades them to take action. No matter if we are editing your in-house content or building it up from scratch – Our communications professionals are ready to best tell your story.

Content Publishing  

Now that your content is ready, we can move on to the next step – publishing. In this stage, we identify the most relevant and suitable online spaces that match your industry and have more chances to attract a wider audience to your business. Depending on your field, we can choose from news outlets, websites, blogs, digital or print format magazines, and even social media channels. Rest assured, as our partners are authoritative, industry leaders with a high audience and serve as professional trustworthy sources for the journal world.

Reporting

To understand the continuity of your brand journalism campaign, we keep you updated with results and insights at regular intervals. To ensure your content is reaching as many people as possible our Optimization Team evaluates these insights and takes action accordingly. We adjust our tactics and strategies to continue driving up engagement and increase your audience reach. 

Key Advantages to Brand Awareness

Save Time and Money  

A public relations department can either be cost-depriving or too difficult to manage. With TrustWay Marketing on your side, you can save time and money without compromising the results. Want people to hear about your brand? We are here to help you accomplish those goals and get your products and services where they should be – in front of your customers. 

Establish your Local Reputation  

Our partners are your partners. Simply let us know how you would like to be featured and we present you with your local news outlets. Imagine your community hearing about you from their daily trusted news site. This will not only help you get recognized by them but also grow your business by building a relationship of trust. 

Conquer the Aggregators  

Google News – Bing News – Yahoo News – Apple News  – Samsung News – Facebook News Feed – Twitter 

These are the primary spaces people trust for their daily dose of information. A great copy either made by you and edited by our team or completely handled by us, is all it takes to be read, shared, and loved by your target audience. Take advantage of our brand journalism services and conquer the aggregators.

Increase your Google Rankings

If you have already heard of SEO (Search Engine Optimization), you should know that in order to succeed online and show up to many people is hard and takes time. One major advantage of Brand Authority Network is that it helps you generate a considerable amount of quality backlinks. Simplified, backlinks are considered as votes from other websites linking to your content. Why do you need them? To increase your Google and other search engine rankings and eventually become a leader in your industry. 

Generate Leads and Sales

More than 500 online news sites mean thousands of readers getting your work served in a trustworthy and effective manner. Our partners combined calculate almost a billion readers and visitors on a monthly basis. We ensure your press release is published and distributed on sites that are relevant and suitable to your industry. The bottom line: Quality leads and sales generated!

No Work Required From Your End 

From the consultation to the execution stage, our team of professionals can manage your brand journalism campaign while you focus on what really matters to you. Simply give us a hand at the beginning by explaining to us your company goals. You can also handle your copy or leave it to us. In the end, we ensure your content is relevant, worth reading, and brings value to your readers. 

Ready to Take the Next Step?

We can help you have a massive impact within your industry by delivering exceptional results. All you have to do is take care of your new clients and customers. TrustWay Marketing has been serving businesses, brands, and companies to achieve their goals for more than 20 years. We are happy to help you strengthen your brand’s identity and increase your audience reach. Our journey to the world of digital marketing continues thanks to our happy clients whom we have served with top-notch services for years. Want to become a happy client of ours? Simply let us know when you are ready to get started!

Do you want to grow your business?

we can do it together