Search Engines are the battlefield of today’s online war. It is not as heartless as I described it but the competition is quite harsh. Everyone is trying to get a piece of that front page and Google along with other web browsers use their complicated algorithms to opt for value. The Search Index finds the most useful and relevant results, to eventually help us get the information we need in a fraction of a second. The rankings are prone to changes and the key tool that will help you beat the competition is quality copywriting. (Along with SEO, certainly)
Simply put, copywriting is the ability to use the written word to persuade your target audience to Take Action. Buying a product, purchasing a service, enrolling in a paid course, paying for a subscription, or whatever that can be sold online and offline, could not be done without persuasive content.
You will find a slice of that persuasive copywriting someone struggled to come up with, everywhere. On blog posts, press releases, product descriptions, Social Media Content, E-Books, and Emails. And it doesn’t end here! See, TV advertisements, Podcasts, and professional YouTube channels, all use compelling scripts to eventually make their audience take action.
It all starts and ends with the content. Quality, unique and persuasive content are the keys to:
I’ve always used ACE as an acronym. It stands for Authority, Celebrity and Exclusivity. That’s exactly what you’re creating with the right kind of content in your marketing. Whether you’re looking at it for SEO purposes, to build a community or to establish credibility with your prospects and customers, there is no better way than content creation.
Did you know that websites with a blog have 434% more indexed pages (TechClient)? Having content on your website is the way to get found. In fact, all marketing strategies today should include content as part of the overall strategy.
More than 80% of consumers are doing research online prior to making a purchase. Your content is their first impression. If you’re not answering the questions they’re asking, they’ll look somewhere else.
The last thing we want is your content to look like Wikipedia and bore people to tears. People take action for emotional reasons and back it up with logic. Avoiding big fancy words and keeping your sentences and paragraphs short will help create an easier read and a better understanding. It is this kind of easy read and complete understanding that helps drive your readers to take action. Action drives revenue. It’s that simple.
As soon as “the problem” is identified, there is nothing stopping our content writers from delivering a decent written work that will make your visitors come back for more. Value is what everyone is after these days and we make sure to deliver it to get you closer with your target audience.
We start with specific headlines that will not pass unnoticed and keep the same trajectory throughout the article. Enriching your text with suitable infographics and adding pleasant images is what comes next. And in order to ensure the content will generate sales, leads, and engagement, we use persuasive techniques to keep your target audience pinned and hypnotized” from start to finish.
While trust and credibility are now established, it is time to attempt to sell your products & services. Finishing with a call to action is what even the reader expects to find in the end. How do we do it? Simply by highlighting the benefits and qualities of your brand as if there were no other thing your target audience would appreciate the most.
Speaking of Call to action, if you like this content and would like to speak to one of our team about helping you create content for your company, please reach out to us.