David Hall

Improve ROI With Landing Page Optimization

Improve ROI With Landing Page Optimization landing page optimization

Unless your goal is to be a street corner clockmaker focused solely on craft, advertising for your business should be a concern.  After all, if you want to be relevant among your competition and increase your notoriety, you must invest in your marketing. That’s what everybody does now. After all, you lose 100% of the […]

Should You Be Creating Branding Content?

Should You Be Creating Branding Content? branding content

Doing traditional advertising for the products and services you offer, publishing how-to content on multiple social networks, and posting answers to widely asked questions in your industry are part of a properly executed marketing strategy. But have you ever wondered what the secret of high-profile brands is? Why do they win over their competition time […]

Create A Brand Persona And Elevate Your Marketing Strategy

Create A Brand Persona And Elevate Your Marketing Strategy persona brand

There are endless ways companies develop, implement and improve their marketing strategy. What they all have in common is building the strategy on a well-put-together plan that includes the company’s characteristics, their target audience, and the type of services or products they provide. But there’s something not every company takes into consideration, which can elevate […]

Web Design Elements for Better Customer Experience

Web Design Elements for Better Customer Experience design web customer service

Today’s fast-paced digital environment presents a multitude of marketing approaches, from the most traditional ones to the most specific or buzz-worthy at the moment. But what do all these strategies have in common? They all trace back and generate conversions on your main digital communication tool — the website. Every business needs a website, and […]

How to Find the Proper Marketing Mix for Your Company

How to Find the Proper Marketing Mix for Your Company mix marketing

A good marketing mix helps companies determine their four Ps and craft the best marketing strategy. Discover what it is and how to apply it to your business. Image Source A successful marketing plan goes beyond the latest trends and social media channels. The practice of marketing at its core is a strategic approach, and […]

The Magic Is Gone But Not Forgotten: Larry Moore Dies at 59

The Magic Is Gone But Not Forgotten: Larry Moore Dies at 59 Larry Moore - 1

The Magic City Loses The Magic Man Covid has taken yet another victim, but this time it’s personal. Larry Moore, affectionately known in Birmingham, Alabama, as The Magic Man, suffered a heart attack and could not be revived on January 31, 2022.  Sorrowfully, he had made it through the Covid illness and all the way […]

How to Set Up Your Website to Attract More Leads

How to Set Up Your Website to Attract More Leads How to setup a website to get more leads

Design your website to get more leads. Check out these best practices and tricks. Websites act as business cards for your company, as they’re the main medium to emphasize you on the online map. From your company culture and perspectives to extensive information about your products or services, this is the main tool to use […]

2021 in Review: The Most Successful Digital Strategies

2021 in Review: The Most Successful Digital Strategies marketing digital strategies

Discover 5 digital marketing lessons from 2021 to use as a stepping stone for your 2022 plan. One thing that we have learned from 2021 is that digital marketing strategies are the driving force for credibility, brand awareness, and sales. With the digital world expanding more than ever, we can’t ignore the power a tactic […]

The Future of Social Media Marketing: What to Prepare For

The Future of Social Media Marketing: What to Prepare For social media

Tap into social media’s future potential with these verified strategies and industry perspectives. Social media marketing has gone from a far-fetched idea of an effective marketing method to a vital practice for brands that want to keep their grounds in today’s competitive industries. And with the tech industry coming up with new and innovative ways […]

8 Tips in Using Video to Boost Your Brand

8 Tips in Using Video to Boost Your Brand video content

Did you know that 87% of marketers use video, with over half of all marketers saying that video content generates the most ROI of all content types? If you aren’t yet using video to boost your brand, now is the time to start. Using video on your website, in your social posts, and in your […]

Best LinkedIn Lead Generation Method

Best LinkedIn Lead Generation Method LinkedIn Marketing Strategy

LinkedIn is the #1 platform for business professionals. It allows you to quickly find, connect with, and build relationships with millions of people. While it is an online experience, it works more like traditional offline networking than any other social network. When you consistently follow the LinkedIn Lead Gen method, you should be able to […]

Strategies To Align Marketing Objectives with Business Goals

Strategies To Align Marketing Objectives with Business Goals marketing business objectives

Metrics, quarterly benchmarks, data based on user insights ⁠— are all very important factors in drafting a marketing strategy for your business. But an aspect that isn’t mentioned as often is that you have to keep in mind the overall picture, and most importantly your business objectives, in order to have efficient marketing results. At […]