David Hall

8 Tips in Using Video to Boost Your Brand

8 Tips in Using Video to Boost Your Brand video content

Did you know that 87% of marketers use video, with over half of all marketers saying that video content generates the most ROI of all content types? If you aren’t yet using video to boost your brand, now is the time to start. Using video on your website, in your social posts, and in your […]

Best LinkedIn Lead Generation Method

Best LinkedIn Lead Generation Method LinkedIn Marketing Strategy

LinkedIn is the #1 platform for business professionals. It allows you to quickly find, connect with, and build relationships with millions of people. While it is an online experience, it works more like traditional offline networking than any other social network. When you consistently follow the LinkedIn Lead Gen method, you should be able to […]

Strategies To Align Marketing Objectives with Business Goals

Strategies To Align Marketing Objectives with Business Goals marketing business objectives

Metrics, quarterly benchmarks, data based on user insights ⁠— are all very important factors in drafting a marketing strategy for your business. But an aspect that isn’t mentioned as often is that you have to keep in mind the overall picture, and most importantly your business objectives, in order to have efficient marketing results. At […]

How Display Advertising Can Boost Your Online Strategy

How Display Advertising Can Boost Your Online Strategy display advertising

Display advertising can be a decisive factor in your online marketing strategy. Discover how to successfully incorporate it.  Our online activities are mostly influenced by our offline behavior, and advertising is no exception to this rule. These materials first appeared in the form of prints or banners, and they found a way to catch our […]

7 Reasons to Work with a Marketing Agency

7 Reasons to Work with a Marketing Agency marketing agency

Does your business need a digital boost, and are you wondering if you should turn to a marketing agency to grow your online presence? Considering the fast-paced environment we live in, the stakes are definitely high when it comes to winning in the digital space. Sure, you can try DIY marketing, but it is likely […]

How To Do Email Marketing Like a Pro

How To Do Email Marketing Like a Pro How To Do Email Marketing Like a Pro

Written messages have been used to communicate amongst people since the dawn of time. Communication has come a long way from drawings on cave walls, paper notes carried by doves, holiday postcards brought home by a postman. We have entered the era where the latest form of written communication is a business email generated by […]

How To Use Testimonials For Lead Generation

How To Use Testimonials For Lead Generation How To Use Testimonials For Lead Generation

Testimonials and feedback are gold because prospects trust your customers’ honest opinions far more than your marketing material or sales reps: 85% of people trust online reviews as much as personal advice, and 91% check online reviews occasionally or regularly before making a purchase. If you’ve started reaching and exceeding your customers’ standards, you can […]

7 Strategies To Grow Your Business Through Word Of Mouth

7 Strategies To Grow Your Business Through Word Of Mouth 7 Strategies To Grow Your Business Through Word Of Mouth

Finding new creative strategies to boost sales for your business is challenging, as competition is intense. Merely having an online presence, a well-designed website or a visually pleasing eCommerce store is not enough to make you stand out from your competitors. But companies keep forgetting the most convincing approach that usually gets neglected: Word of […]

8 Common SEO Marketing Scams & How To Avoid Them

8 Common SEO Marketing Scams & How To Avoid Them seo scams

Finding a good, trustworthy marketing company to help with SEO can be tough. With all the options available, it can be hard to choose. And it doesn’t help that there are multitudes of SEO scams out there. The cheapest options may look the most appealing, but they are most likely only SEO scams that will […]

Why Local SEO Is Important for Your Small Business

Why Local SEO Is Important for Your Small Business Why Local SEO Is Important for Your Small Business

If you own a small business and you are already thinking of expanding in the digital world, you may be well aware of the advantages SEO holds. But it’s also turned into a competitive environment as more and more companies are directing resources for online marketing efforts. If you want to drive more sales to […]

9 Ideas To Increase Email Marketing ROI

9 Ideas To Increase Email Marketing ROI 9 Ideas To Increase Your Email Marketing ROI

Email is one of the most accessible and effective digital marketing strategies, and puts you in contact with prospects and creates more revenue for your business. A study showed that for every $1 you spend on email marketing, you can earn $44. So email marketing ROI can reach 4400%. If your email marketing ROI is […]

9 Reasons To Outsource Your Marketing To Experts

9 Reasons To Outsource Your Marketing To Experts 9 Reasons to Outsource Marketing

Since the internet is here to stay, digital marketing, unlike other marketing forms, engages audiences and can help ensure the future of your company. Spending time and money on this area of your business can bring great results. However, the complex and fast-changing rules of the internet raises the stakes for those who want to […]