Month: January 2019

Why Google's Keyword Tool Isn't Great For Keyword Research

Why Google's Keyword Tool Isn't Great For Keyword Research Why Google's Keyword research doesn't work

Following the conventional strategy for keyword research almost always leads to failure or has a very low hit rate. It either teaches you to do the wrong thing entirely, or fails to point out major pitfalls. I want to challenge how you think about keyword research and open your mind to new ideas for choosing […]

A Primer on Analytics

A Primer on Analytics SEO - Search Engine Optimization for your business

Analytics are a vital tool to improve performance. There are two main types of analytics. Those that are on your website and those that come from Google. Website Analytics Tools and professional consultations to monitor and analyze your websiteWeb analytics analyses are crucial in the world of internet marketing and for the optimization of websites. The […]

The 4 Most Important Parts of Your Marketing Plan

The 4 Most Important Parts of Your Marketing Plan how do you know what marketing strategy is best

Everyone knows you need a business plan. Many businesses, however, don’t realize a marketing plan is arguably more important. Unlike your business plan, a marketing plan focuses on getting and keeping customers. A good marketing plan spells out all the tools and methods you’ll use to achieve your revenue goals. Your marketing plan is your […]

Getting Your Brand Recognized – Brand Strategy

Getting Your Brand Recognized – Brand Strategy Brand Strategy

Your brand is a distillation of who you are, who you’re not, what you believe, and why consumers care. It lays the foundation on which every piece of your organization is built. Cattle ranchers used to use branding irons to indicate which animals were theirs. As the cattle moved across the plains on their way […]