Trustway Marketing Logo

Month: January 2019

Why Google’s Keyword Tool Isn’t Great for Keyword Research

Why Google’s Keyword Tool Isn’t Great for Keyword Research Why Google's Keyword research doesn't work

Following the conventional strategy for keyword research almost always leads to failure or has a very low hit rate. It either teaches you to do the wrong thing entirely, or fails to point out major pitfalls. I want to challenge how you think about keyword research and open your mind to new ideas for choosing […]

A Primer on analyticys

A Primer on analyticys SEO - Search Engine Optimization for your business

What is analytics and how to use it? Analytics is the process of collecting, cleaning, organizing, and analyzing data to find useful information and make better decisions. It is used in many different industries, including business, healthcare, and government. There are three main types of analytics: Descriptive analytics: This type of analytics tells you what happened […]

4 Most Important Parts of a Marketing Plan

4 Most Important Parts of a Marketing Plan how do you know what marketing strategy is best

Imagine you’re lost in a vast jungle, searching for hidden treasure (aka customers). You wouldn’t wander, hoping to stumble upon it, right? You’d grab a map, a machete (to clear marketing hurdles!), and maybe even a trusty guide (aka your marketing plan!). That’s why, even if you have a stellar business plan, a dedicated marketing […]