How do people find you?
Let’s face it…The phone book is dead. People don’t go to a phone book anymore when they’re looking for someone. They use the internet. If no one can find you, you’ll end up with no business.
The need to be found comes with a problem, however. The number of websites on the internet has increased significantly and is continuing to increase daily.
The first website was placed on the world wide web in August of 1991.
Can you believe that?! I’m really feeling old now…
It can be very difficult to be found with all the options.
There are two types of search engine marketing: SEO and SEM
SEO stands for Search Engine Optimization. SEO is your earned searches. It focuses on growing visibility in organic search engine results instead of paying for advertisements. SEO uses techniques to improve rankings, drive traffic, and increase awareness in the search engines.
In order to get your business to show up effectively in the search engines for people to find you, there are some things you will have to do.
There are multiple strategies that can be used effectively to get your business to come up in the search engines.
Search Engine Optimization (SEO) is more like rain than a fire hose. It is a long-term strategy that intends to bring consistency in your business by making your website easier for customers and potential customers to find.