How do people find you? Let’s face it…The phone book is dead. People don’t go to a phone book anymore when they’re looking for someone. They use the internet. If no one can find you, you’ll end up with no business. The need to be found comes with a problem, however. The number of websites […]
David Hall
Guide to Making Good Content
There’s no better long-term strategy than content marketing. SEO and Social Media marketing are also effective at building good, long-term results, but your content will influence almost every other marketing strategy you could use. Content Marketing is “…a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain […]
Difference Between Display Ads and Other Ad Formats
Aren’t all ads display ads? Not really. There are lots of different kinds of advertising. For our purposes, we’re going to paint this picture with a broad stroke. Display advertising is any kind of advertising that a consumer sees that normally wouldn’t be there. There is a lot of content advertising, meaning that the advertising […]
Choosing the Right Social Media Platforms for Your Business
With all these social media options, which one do I choose? Everybody is always talking about how important it is to be on social media. The problem is that there are so many different types of social media, it can be overwhelming to choose and time-consuming to try too many. So what do you do? […]
Increasing Online Visibility
Brand and business visibility is all about awareness and engagement. Awareness is about being seen. Your potential customer’s ability to recognize or recall your brand is necessary for purchasing decision-making. A sale cannot happen unless a person is first aware of a product they want or need and then a brand that offers it. Not only is […]
The Importance of Outsourcing for Small Business Growth
Before we get into the intricacies of where you need to get started with your marketing, let’s talk for just a minute about the importance of outsourcing to your business. You could spend thousands of hours researching out the ideal solutions for the challenges you are facing or you could get expert help and guidance. […]
How to Respond to Online Reviews
While getting online reviews is extremely important, responding to those reviews is just as important. In this video, we show you how and why you should respond to both good and bad reviews online. We have 4 tips for responding to good reviews and 4 tips for responding to negative reviews with examples for both. […]
4 Tips for Better Email Marketing
Email marketing is one of the most important, yet overlooked aspects of business marketing today. Done well, email marketing can help develop relationships with customers and prospects. It can drive new business, repeat sales and cross sales. Watch the video below for some quick tips on how to improve your email marketing. Would you like […]
The Ultimate Social Media Checklist Tool
Do you want to make your social media presence the best it can be? Every great social media strategy requires a plan, but who has the time to write a long-winded planning document that requires updating every year? Now you can plan each post strategically with this all-in-one checklist, the checklist that will help you […]
How Customer Service Impacts the Bottom Line
Effective customer service is not just about resolving customer complaints or answering inquiries promptly. It is also about creating a positive customer experience that builds loyalty and trust. Businesses that prioritize customer service can enjoy numerous benefits, including increased customer retention, improved reputation, and higher sales. By understanding the impact of customer service on the bottom line, businesses can develop strategies to improve customer interactions and create a competitive advantage in their industries. Investing in customer service training and technology can help businesses streamline their processes, enhance communication with customers, and ultimately increase their profitability. By putting customers at the center of their operations, businesses can achieve sustained success and thrive in today’s competitive marketplace.
Why Google’s Keyword Tool Isn’t Great for Keyword Research
Following the conventional strategy for keyword research almost always leads to failure or has a very low hit rate. It either teaches you to do the wrong thing entirely, or fails to point out major pitfalls. I want to challenge how you think about keyword research and open your mind to new ideas for choosing […]
A Primer on analyticys
What is analytics and how to use it? Analytics is the process of collecting, cleaning, organizing, and analyzing data to find useful information and make better decisions. It is used in many different industries, including business, healthcare, and government. There are three main types of analytics: Descriptive analytics: This type of analytics tells you what happened […]
