Google’s Data Limits All Keyword Tools Google has the best data on keywords and it doesn’t share a lot. Almost all keyword tools are limited to Google’s data or other services that only have a tiny sample of searches. Many of which are inaccurate. At lower search volumes, Google’s searches per month count can be […]
Category: Trustway Marketing Blogs
Read Trustway Marketing’s latest digital marketing blogs to learn up-to-date digital marketing strategies that will help you grow your business online.
WordPress with Easy-to-Follow Video Tutorials
Are you ready to expand your WordPress knowledge? Save countless hours of searching and researching how to get the most out of WordPress with our WordPress for beginner training videos No more bouncing around Google and YouTube hoping to find what you’re looking for. Learn new skills in 5 mins or less. Register your domain […]
Facebook referred Website Traffic
Why use Facebook as part of your marketing strategy? Simple, it can be an important factor in getting increased traffic to your website. It is not only a place for friends and family to connect but has been shown to be the #1 source for referred traffic to websites. It should be an integral part […]
How to optimize google my business listing
Everyone is Searching The internet has completely transformed business and culture. We’ve entered into an information golden age. You can find exactly what you’re looking for and a route to where you’re going in a just a few seconds. Need to go to the airport? Easy. Want to get a rental car? Done. Hungry? No […]
Are You Reaching Your Ideal Customers? Tips for Targeting the Right Prospects
Not everyone is a prospect for your business. We often hear businesses say that they want to go after anyone who may be interested in their products or services. Mistake! Every business has people that are most likely to buy their products and services. Those groups of people are your target market. Think of it like a […]
measuring ROI in marketing
How Do You Measure ROI? ROI stands for return on investment. Marketing ROI is measuring the return on investment from the amount you spend on marketing. It is used to determine the return of a specific marketing strategy, or your overall marketing plan. Marketing is a significant expense for most companies, and you want to […]
Is Your Marketing Working
Are you getting everything you want out of your marketing? Is it building the company you always dreamed of? Do you have as much business as you can handle? It might be time to take a look. The first question to ask is how you define “working”. What you consider working and what someone else […]
Are you doing the right things in marketing
How do I know which marketing strategies to choose? How do you know what marketing strategies to choose? There’s a TON of them out there! What happens if you choose the wrong strategy? Low or no results in your marketing efforts. Knowing which strategies are the right strategies is an imperative piece of your marketing […]
Getting Found on Search Engines
How do people find you? Let’s face it…The phone book is dead. People don’t go to a phone book anymore when they’re looking for someone. They use the internet. If no one can find you, you’ll end up with no business. The need to be found comes with a problem, however. The number of websites […]
Guide to Making Good Content
There’s no better long-term strategy than content marketing. SEO and Social Media marketing are also effective at building good, long-term results, but your content will influence almost every other marketing strategy you could use. Content Marketing is “…a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain […]
Difference Between Display Ads and Other Ad Formats
Aren’t all ads display ads? Not really. There are lots of different kinds of advertising. For our purposes, we’re going to paint this picture with a broad stroke. Display advertising is any kind of advertising that a consumer sees that normally wouldn’t be there. There is a lot of content advertising, meaning that the advertising […]
Choosing the Right Social Media Platforms for Your Business
With all these social media options, which one do I choose? Everybody is always talking about how important it is to be on social media. The problem is that there are so many different types of social media, it can be overwhelming to choose and time-consuming to try too many. So what do you do? […]
