Since the internet is here to stay, digital marketing, unlike other marketing forms, engages audiences and can help ensure the future of your company. Spending time and money on this area of your business can bring great results. However, the complex and fast-changing rules of the internet raises the stakes for those who want to […]
Category: Trustway Marketing Blogs
Read Trustway Marketing’s latest digital marketing blogs to learn up-to-date digital marketing strategies that will help you grow your business online.
4 Growth Hacks for Local Businesses
Search is still the most targeted source of traffic because buyers love organic results. According to this research, “70% of the links search users click on are organic – not paid.” Yes, email is efficient, the paid search comes with guaranteed traffic (yet 70-80% of users overlook the paid ads, concentrating on the organic traffic), […]
Ultimate Guide to LinkedIn Lead Generation for B2B
It hasn’t been too long ago since LinkedIn went from being a small professional networking site to an immense world force. Ever since its beginning, B2B marketers have been attempting to crack the code for B2B’s success. With millions of professionals in one place, there must be a way to generate lots of leads, right? […]
How Chatbots Revolutionize Marketing: Benefits and Strategies
Studies show that consumers handle 85% of their engagement with businesses without ever interacting with another human being. Instead of engaging with people, consumers opt for self-service options and chatbots. Many millennials prefer to handle customer service matters themselves. Baby boomers are more likely to expect benefits from chatbots than millennials, according to Apiumhub, with […]
Trustway Marketing Wins Best Hoover 2020 award
Trustway Marketing wins Best of Hoover 2020 for excellence in marketing, earning Business Hall of Fame status for six-years-in-a-row win Trustway Marketing, owned by David Hall, was recently named the best marketing company in Hoover, Alabama, with the distinction of being awarded this honor for six years in a row. The contest was hosted by […]
5 Effective Ways to Improve Website Visibility on Search Engines
Getting a good placement in Google search results to increase website visibility may seem difficult. But you can make life a lot easier for yourself and your website. Take these simple, Google-recommended steps to help the search engine giant know you’re there. In this article, we spell these out for you — follow the tips […]
Effective SEO Marketing Strategy
Search engine optimization is one of the essential marketing functions to drive qualified users to your website regularly, but some marketers and business owners make the mistake of thinking of SEO within a silo. SEO is not a medium to be considered independently but included broadly across your other marketing efforts to achieve long-lasting, quality […]
Effective Email Marketing Strategies to Boost Your Sales
Each year the amount of email users is progressing at an extraordinary rate. Analysts expect that by the end of 2022 there will be over 4.2 billion users. What these numbers reveal, besides that email continues to be one of the best ways for business communication, is that email marketing strategies are still an effective […]
Create website content that solves customer problems
By now, you probably acknowledge that one of the ways to go wrong in business is to neglect your target audience’s needs and wants. If you design content marketing without a documented strategy, your content will not convert. The next movement in content marketing is proving to be much more challenging. But, for those who […]
Website Hub Marketing
https://www.youtube.com/watch?v=fgVz1zScoyA For many people, a website is little more than a billboard. This mentality can not only hurt your overall brand, but also makes growing your business much more difficult. Whether you are doing email marketing, social media marketing, paid ads or any other form of marketing for your business, you need to take another […]
Why Most Businesses Fail at Social Media
https://youtu.be/nL3h6mZonW0 If marketing is about putting your message where your audience hangs out (which it is), then social media is a no-brainer. Many businesses fail to fully leverage social media in their marketing plans. Strategic efforts end with content and advertising. Today, 79% of US internet users are on Facebook. Six out of ten Americans […]
The Hidden Pitfalls of Keyword Tools
Google’s Data Limits All Keyword Tools Google has the best data on keywords and it doesn’t share a lot. Almost all keyword tools are limited to Google’s data or other services that only have a tiny sample of searches. Many of which are inaccurate. At lower search volumes, Google’s searches per month count can be […]
