If marketing is about putting your message where your audience hangs out (which it is), then social media is a no-brainer.
Many businesses fail to fully leverage social media in their marketing plans. Strategic efforts end with content and advertising.
Today, 79% of US internet users are on Facebook. Six out of ten Americans stay updated on news through social media, while 35% have used social media to look for or research a job. And these same numbers are reflected worldwide.
Is it any wonder marketers are going social to grow their business?
The key, of course, is to get your information in front of your prospects and customers where they hang out online.
Listening is the key to creating a successful social strategy.
Whether you’re paying attention or not, people are talking about you and reaching out to you on the social web. They’re sharing their experiences with your products. They’re talking about the things you’re saying or doing.
What are you listening for?
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There are several key things you need to know. Violation of these means fewer views and a waste of time and resources.