Search engine optimization is one of the essential marketing functions to drive qualified users to your website regularly, but some marketers and business owners make the mistake of thinking of SEO within a silo.
SEO is not a medium to be considered independently but included broadly across your other marketing efforts to achieve long-lasting, quality results.
Many marketing channels provide benefits SEO cannot, which is why it’s crucial to integrate them correctly to save your business time, money, and resources.
Re-examine your marketing strategy and understand how each of your channels best complements one another. You will conserve resources and generate results, especially when it comes to the execution of your SEO.
In this article, you can find seven ways to integrate effective SEO into your marketing strategy.
1. Set Up a SEO-friendly Blog
A blog can be the content core for most businesses. It is a resource to customers and home for various types of content. Also, it is the place to cover topics related to your offerings that don’t have an ideal place to live anywhere else on your website.
When crafting a blog post, make sure the subjects covered tie into the interests of your audiences. In a natural manner, add some of the key phrases your customers are using to find your product or service in the search engines. This key to effective SEO is one many businesses miss.
An SEO-blog post includes setting up a proper title tag, meta description, URL, headers, proper length of content, internal linking, and more with each blog post. This way, you’re ensuring that your blog content is not only a source of educational material for your audience but optimized to drive results from the search engines as well.
2. Social Media Can Fuel SEO
Social media and SEO are heavily connected. That’s why it’s important to understand how your social activities impact the results from relevant searches in the search engines and vice versa.
First, your business should establish the essentials checklist for social media. Next, the content shared on each of your channels will be indexed within the search results and become a visitor’s first interaction with your company.
To be effective with your SEO strategy, every post your business shares should tie back to the topics you’ve identified as being of interest to your customer profiles. You need to ensure all your social activity ties back to the audience you’re trying to reach and engage.
Additionally, when browsing businesses by brand name, the first page of results highlights their website and their most active social channels.
3. Synch PR and SEO
Usually, your PR team generates more coverage for your business and continues to craft the public image of your organization. Therefore, it’s advisable to channel your PR efforts through link building and keyword choice in mind.
The majority of the links your company will create over time will be about your brand name and drive to your homepage, which surely isn’t a bad thing.
However, you will need a little coordination when it comes to pages linked to and keywords used from the coverage of your business. This can help create a more diversified link portfolio, which is essential to driving quality rankings with the search engines.
4. Link Building with SEO in Mind
Link building for effective SEO has changed in recent years. What hasn’t changed is how critical it is to include link building across business functions, departments, and marketing channels.
To start effectively approaching link building, analyze what your competitors are doing and how the pages on your website have performed.
Use this analysis to determine what types of content to create and what will resonate for your business on social media when sharing this content. This content will stimulate more interest in your business, increased engagement on social media, and inbound links to your resources.
Another approach for driving links to your website is by incorporating the perception of companies, influencers, specialists, and partners from your community within your content published on your website.
5. Optimize Your Content Marketing
One of the best ways to create the content of interest to your audience is to understand your customer’s path across the sales funnels from their very first interaction with your business to becoming a loyal customer.
Once your business understands this funnel, it’s time to create content to suit a person’s unique needs at that particular stage. This might require them to read an infographic from your business, watch a video, or consume another form of content.
Link your SEO efforts with this process by determining the different searches a prospect might be performing at each stage of the funnel. Having these keyword phrases in mind, generate content to solve potential problems, and educate and meet the needs of your audience at each stage based on the data given by your audience’s search habits.
6. Coordinate SEM and SEO
When it comes to synching your marketing efforts with SEM and SEO, you will need to coordinate data and regularly communicate goals.
The data obtained from your progress and missteps with paid search can better identify the keyword phrases you’re optimizing for with SEO. This increases the likelihood that these phrases will drive results.
SEM and SEO must be working toward the same goals. They should enhance one another to guarantee landing pages, keyword choices, and messaging are in sync to provide your audience with a cohesive experience.
7. Community Building Presents SEO Opportunities
Creating an online community around your business brand is decisive for the growth of your business. This effort should always be tied to your ongoing SEO to ensure this growth is both effective and long-term.
When it comes to cultivating a community, you could:
- Comment on the blogs of others in your industry to spur worthwhile discussions
- Link to high-quality sources from authority websites in your domain of expertise to present in-depth insights for your audience
- Write mini-blog posts for your Google+ posts and your descriptions on your YouTube videos to provide a better experience for your audience members on both channels
- Use expert roundup blog posts to build relationships with influencers in your industry to stimulate additional social sharing and inbound links to your website at the same time.
These are some of the many techniques your business can apply to ensure the growth of your community. Also, it can expand your visibility in the search engines at the same time.
Start Building Your SEO Foundation
Is your business approaching correctly an effective SEO? What channels produce the most results from when integrating effective SEO? SEO is considered the core of any marketing strategy. Our team of SEO experts understands how to integrate SEO into your existing digital marketing channels. We can help you maximize their potential to convert potential customers into real leads.