What is analytics and how to use it? Analytics is the process of collecting, cleaning, organizing, and analyzing data to find useful information and make better decisions. It is used in many different industries, including business, healthcare, and government. There are three main types of analytics: Descriptive analytics: This type of analytics tells you what happened […]
David Hall
4 Most Important Parts of a Marketing Plan
Imagine you’re lost in a vast jungle, searching for hidden treasure (aka customers). You wouldn’t wander, hoping to stumble upon it, right? You’d grab a map, a machete (to clear marketing hurdles!), and maybe even a trusty guide (aka your marketing plan!). That’s why, even if you have a stellar business plan, a dedicated marketing […]
Getting Your Brand Recognized
Your brand is a distillation of who you are, who you’re not, what you believe, and why consumers care. It lays the foundation on which every piece of your organization is built. Cattle ranchers used to use branding irons to indicate which animals were theirs. As the cattle moved across the plains on their way […]
8 ways to build your Email list on a budget
An engaged email list is the fastest way to create a steady flow of new customers.List-building is something often overlooked by businesses who get distracted by social media, SEO and other marketing strategies. While the other strategies are good for some of the needs your business may have, the money is, and always has been, […]
Proven Strategies to Generate Leads and Boost Sales
Need to get more leads and sales? It can often feel like a struggle to try to get more leads coming in, convert those leads into prospects and convert those prospects into customers. By using the strategies below, you can get a head start on getting more sales in the door. There are plenty of […]
The Brand Called You
Everyone you meet will form an impression about your company, even if they haven’t done business with you. This is exactly what produces a brand name. Brands have a number of tactical functions that enable your business to: Distinguish yourself from competitors Position your message in the hearts and minds of your target market Be […]
Proven Ways to Drive Website Traffic
Make it easy for people to find you! One of the most important questions we often get in marketing is how to drive traffic to your website. There are tons of ways, but for now, let’s keep it simple. Below you’ll find a list of 19 ways to drive traffic to your website. Looking for […]
Write Better Emails
Have you ever sat down to start writing emails and just hit a brick wall? You know you need to get your email marketing going strong, but it just seems like you can’t get started on it. Writing better emails starts with getting the right idea for the email you want to send out. Often, […]
Defining Your Target Market: 6 Steps
Understanding who your target market is and what your target market needs, wants and is interested in is extremely important. Identifying these things will become the core of your business. 1. Understand the problems that you solve The starting point in defining the target market is to understand the problems that you solve. Once you […]
