Search engine optimization is one of the essential marketing functions to drive qualified users to your website regularly, but some marketers and business owners make the mistake of thinking of SEO within a silo. SEO is not a medium to be considered independently but included broadly across your other marketing efforts to achieve long-lasting, quality […]
David Hall
Effective Email Marketing Strategies to Boost Your Sales
Each year the amount of email users is progressing at an extraordinary rate. Analysts expect that by the end of 2022 there will be over 4.2 billion users. What these numbers reveal, besides that email continues to be one of the best ways for business communication, is that email marketing strategies are still an effective […]
Create website content that solves customer problems
By now, you probably acknowledge that one of the ways to go wrong in business is to neglect your target audience’s needs and wants. If you design content marketing without a documented strategy, your content will not convert. The next movement in content marketing is proving to be much more challenging. But, for those who […]
Website Hub Marketing
https://www.youtube.com/watch?v=fgVz1zScoyA For many people, a website is little more than a billboard. This mentality can not only hurt your overall brand, but also makes growing your business much more difficult. Whether you are doing email marketing, social media marketing, paid ads or any other form of marketing for your business, you need to take another […]
Why Most Businesses Fail at Social Media
https://youtu.be/nL3h6mZonW0 If marketing is about putting your message where your audience hangs out (which it is), then social media is a no-brainer. Many businesses fail to fully leverage social media in their marketing plans. Strategic efforts end with content and advertising. Today, 79% of US internet users are on Facebook. Six out of ten Americans […]
The Hidden Pitfalls of Keyword Tools
Google’s Data Limits All Keyword Tools Google has the best data on keywords and it doesn’t share a lot. Almost all keyword tools are limited to Google’s data or other services that only have a tiny sample of searches. Many of which are inaccurate. At lower search volumes, Google’s searches per month count can be […]
WordPress with Easy-to-Follow Video Tutorials
Are you ready to expand your WordPress knowledge? Save countless hours of searching and researching how to get the most out of WordPress with our WordPress for beginner training videos No more bouncing around Google and YouTube hoping to find what you’re looking for. Learn new skills in 5 mins or less. Register your domain […]
Facebook referred Website Traffic
Why use Facebook as part of your marketing strategy? Simple, it can be an important factor in getting increased traffic to your website. It is not only a place for friends and family to connect but has been shown to be the #1 source for referred traffic to websites. It should be an integral part […]
How to optimize google my business listing
Everyone is Searching The internet has completely transformed business and culture. We’ve entered into an information golden age. You can find exactly what you’re looking for and a route to where you’re going in a just a few seconds. Need to go to the airport? Easy. Want to get a rental car? Done. Hungry? No […]
Are You Reaching Your Ideal Customers? Tips for Targeting the Right Prospects
Not everyone is a prospect for your business. We often hear businesses say that they want to go after anyone who may be interested in their products or services. Mistake! Every business has people that are most likely to buy their products and services. Those groups of people are your target market. Think of it like a […]
measuring ROI in marketing
How Do You Measure ROI? ROI stands for return on investment. Marketing ROI is measuring the return on investment from the amount you spend on marketing. It is used to determine the return of a specific marketing strategy, or your overall marketing plan. Marketing is a significant expense for most companies, and you want to […]
Is Your Marketing Working
Are you getting everything you want out of your marketing? Is it building the company you always dreamed of? Do you have as much business as you can handle? It might be time to take a look. The first question to ask is how you define “working”. What you consider working and what someone else […]
