There are endless ways companies develop, implement and improve their marketing strategy. What they all have in common is building the strategy on a well-put-together plan that includes the company’s characteristics, their target audience, and the type of services or products they provide. But there’s something not every company takes into consideration, which can elevate […]
David Hall
Web Design Elements
Today’s fast-paced digital environment presents a multitude of marketing approaches, from the most traditional ones to the most specific or buzz-worthy at the moment. But what do all these strategies have in common? They all trace back and generate conversions on your main digital communication tool — the website. Every business needs a website, and […]
Find Proper Marketing Mix
A good marketing mix helps companies determine their four Ps and craft the best marketing strategy. Discover what it is and how to apply it to your business. A successful marketing plan goes beyond the latest trends and social media channels. The practice of marketing at its core is a strategic approach, and it has […]
Remembering Larry Moore: A Tribute to a Beloved Figure in the World of Marketing
The Magic City Loses The Magic Man Covid has taken yet another victim, but this time it’s personal. Larry Moore, affectionately known in Birmingham, Alabama, as The Magic Man, suffered a heart attack and could not be revived on January 31, 2022. Sorrowfully, he had made it through the Covid illness and all the way […]
How to Set Up Your Website to Attract More Leads
Design your website to get more leads. Check out these best practices and tricks. Websites act as business cards for your company, as they’re the main medium to emphasize you on the online map. From your company culture and perspectives to extensive information about your products or services, this is the main tool to use […]
Digital Marketing Strategies for Small Businesses
Discover 5 digital marketing lessons from 2022 to use as a stepping stone for your 2023 plan. One thing that we have learned from 2023 is that digital marketing strategies are the driving force for credibility, brand awareness, and sales. With the digital world expanding more than ever, we can’t ignore the power a tactic […]
The Future of Social Media Marketing
Tap into social media’s future potential with these verified strategies and industry perspectives. Social media marketing has gone from a far-fetched idea of an effective marketing method to a vital practice for brands that want to keep their grounds in today’s competitive industries. And with the tech industry coming up with new and innovative ways […]
Using video to boost your brand
Did you know that 87% of marketers use video, with over half of all marketers saying that video content generates the most ROI of all content types? If you aren’t yet using video to boost your brand, now is the time to start. Using video on your website, in your social posts, and in your […]
The Ultimate Guide to LinkedIn Lead Generation
LinkedIn is the #1 platform for business professionals. It allows you to quickly find, connect with, and build relationships with millions of people. While it is an online experience, it works more like traditional offline networking than any other social network. When you consistently follow the LinkedIn Lead Gen method, you should be able to […]
Align Marketing Objectives with Business Goals
Metrics, quarterly benchmarks, data based on user insights — are all very important factors in drafting a marketing strategy for your business. But an aspect that isn’t mentioned as often is that you have to keep in mind the overall picture, and most importantly your business objectives, in order to have efficient marketing results. At […]
Display Advertising: Boost Your Online Strategy
Display advertising can be a decisive factor in your online marketing strategy. Discover how to successfully incorporate it. Our online activities are mostly influenced by our offline behavior, and advertising is no exception to this rule. These materials first appeared in the form of prints or banners, and they found a way to catch our […]
Why You Should Work with a Marketing Agency in 2023
Does your business need a digital boost, and are you wondering if you should turn to a marketing agency to grow your online presence? Considering the fast-paced environment we live in, the stakes are definitely high when it comes to winning in the digital space. Sure, you can try DIY marketing, but it is likely […]
