Month: January 2020

Why Most Businesses Fail at Social Media

Why Most Businesses Fail at Social Media Why most businesses are failing at social media

https://youtu.be/nL3h6mZonW0 If marketing is about putting your message where your audience hangs out (which it is), then social media is a no-brainer. Many businesses fail to fully leverage social media in their marketing plans. Strategic efforts end with content and advertising. Today, 79% of US internet users are on Facebook. Six out of ten Americans […]

The Hidden Pitfalls of Keyword Tools

The Hidden Pitfalls of Keyword Tools The problem with keyword tools

Google’s Data Limits All Keyword Tools Google has the best data on keywords and it doesn’t share a lot. Almost all keyword tools are limited to Google’s data or other services that only have a tiny sample of searches. Many of which are inaccurate. At lower search volumes, Google’s searches per month count can be […]