Following the conventional strategy for keyword research almost always leads to failure or has a very low hit rate. It either teaches you to do the wrong thing entirely, or fails to point out major pitfalls. I want to challenge how you think about keyword research and open your mind to new ideas for choosing […]
Month: January 2019
A Primer on analyticys
What is analytics and how to use it? Analytics is the process of collecting, cleaning, organizing, and analyzing data to find useful information and make better decisions. It is used in many different industries, including business, healthcare, and government. There are three main types of analytics: Descriptive analytics: This type of analytics tells you what happened […]
4 Most Important Parts of a Marketing Plan
Imagine you’re lost in a vast jungle, searching for hidden treasure (aka customers). You wouldn’t wander, hoping to stumble upon it, right? You’d grab a map, a machete (to clear marketing hurdles!), and maybe even a trusty guide (aka your marketing plan!). That’s why, even if you have a stellar business plan, a dedicated marketing […]
Getting Your Brand Recognized
Your brand is a distillation of who you are, who you’re not, what you believe, and why consumers care. It lays the foundation on which every piece of your organization is built. Cattle ranchers used to use branding irons to indicate which animals were theirs. As the cattle moved across the plains on their way […]
