Guide to Making Good Content

There’s no better long-term strategy than content marketing. SEO and Social Media marketing are also effective at building good, long-term results, but your content will influence almost every other marketing strategy you could use.

Content Marketing is “…a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience – and ultimately, to drive profitable customer action” according to the Content Marketing Institute.

Good content is what sets you apart from competitors and delivers the right message to your prospects and customers. 

So what does content really influence?

• SEO – Content provides more web “real estate.” This increases your domain authority with the search engines.
• Social Media – It gives you material for your social media marketing campaigns.
• Email – Used effectively, it encourages more email signups. It can also be the groundwork for your email marketing campaigns.
• Pages – People want value. Good content should enhance the value of your pages.
• Traffic – People are more likely to find you and click through to your site.
• Branding – The more people see your content, the more they’ll remember your brand.
• Relationship – When someone comes to your site, content that is authoritative, helpful and well-written can help develop a relationship with your brand.
• Conversions – A well-placed call to action in your content can encourage direct conversions to sales or leads.
• Alternate Revenue – If your content is good enough, you can sell it as a separate service from your primary business.