The Power of Email Marketing
44% of Email Recipients Made At Least One Purchase Last Year Based On a Promotional Email
Inbound Marketing is attracting the attention of prospects before they are ready to buy
Email Marketing is one of the best and most cost-effective ways to convert strangers into customers
Email marketing has come a long way since its inception in the 1970s. From plain text emails to highly personalized messages, email marketing has evolved into a powerful tool for businesses to connect with their customers. As we approach 2024, it’s important to take a look at what the future of email marketing might hold. Here are some trends to watch out for:
- Hyper-personalization: With the rise of AI and machine learning, businesses will be able to create highly customized emails that resonate with each individual recipient on a deeper level. From personalized subject lines to tailored content, hyper-personalization will take email marketing to the next level.
- Interactive Emails: Interactive emails are already gaining popularity, but in 2024, they will become the norm. Expect to see more interactive elements like quizzes, surveys, and games in emails as businesses look for ways to boost engagement and drive conversions.
- Emphasis on Privacy: With increased concerns around data privacy, businesses will need to focus on building trust with their customers. Expect to see more emphasis on transparency and opt-in processes, as well as increased use of secure email protocols like DMARC.
- Mobile Optimization: As more people use their mobile devices to check their email, businesses will need to ensure that their emails are optimized for mobile screens. This means using responsive design, shorter subject lines, and concise content that is easy to read on a small screen.
- Integration with other channels: In 2024, email marketing will no longer exist in a vacuum. Instead, businesses will look for ways to integrate email with other channels like social media, SMS, and chatbots to create a seamless omnichannel experience for their customers.
With more than half of the planet using email, your business can not afford to not have an email marketing strategy. If you have been ignoring email marketing, it is now time to reevaluate your plan of action. With Email Marketing, you get to create important relations and build a foundation for success that will last for years. Victorious email marketing campaigns pave the way to lead generations, brand recognition, and eventually increase sales. The metrics mentioned below are a good start to understanding the power of good email marketing campaigns.
Mind-Blowing Email Marketing Statistics You Have To See
By the start of 2021, there were an estimated 4.1 billion email account users worldwide, with a yearly growth rate of 3%, or nearly 100 million new users every year.
62% of businesses use Email Marketing for sales, engagement (50%), brand awareness (47%) and building loyalty (45%).
91% of marketers rate email marketing as the most efficient marketing channel. Followed by 83% for Social Media.
When compared to other digital marketing channels, Email Marketing has the highest ROI (Return of Investment) ratio, ranging from 200% up to 4000%. Meaning that for every $1 spent on email marketing campaigns, $2 up to $40 are made in return.
Aside from saving some trees by going digital, you are also getting closer to customers you never expected you could reach. Marketing your brand or business by email can be a fast and cost-effective solution that will bring you closer to your audience. Yes, email marketing is powerful, and when done right, it can be a stepping stone towards those specified goals. From building credibility to boosting sales and everything in between, email marketing benefits are quite exciting. If you are here to learn more about the importance of email marketing campaigns, read on…
How Can Email Marketing Help Your Business Grow?
Email Marketing, as far as most people are concerned, is simply using email to let your target audience know about your products, an event, or a discount offer.
Email marketing is a fundamental component for any inbound marketing strategy and is essential to building strong relationships with customers and prospects.
The problem is that most companies fail to manage their email marketing campaigns effectively.
You must design and implement branded email campaigns to pull your ideal prospects deeper into your sales funnel and improve loyalty with existing customers.
With effective email marketing you can:
- Initiate a relationship of trust between you and your customers and prospects
- Create brand awareness
- Encourage customer loyalty and repeat business
- Cut through your prospects’ cluttered inbox
- Maximize campaign effectiveness and even automate follow-up interactions
- Improve deliverability, open and click-through rates
- Segment your lists into groups with specific preferences
- Track the results of each email sent to your customer database
- Increase the effectiveness of your email marketing campaigns
Email Marketing is, in reality, more broad, sophisticated, and beneficial. But, it’s not rocket science either. However, as with every marketing strategy included in our box of services, Email Marketing has its special place. We understand that, if done right, it can turn into a profitable solution that will grow your business to a new level.
Today, it’s not enough to have a blog or post on social media without a strategy and simply hope your audience gets the message to take action.
Hope is not a strategy
Email marketing has become, over the years, increasingly popular:
- Almost half of Americans who use the Internet check or send email every day
- You can track an exact return on your investment
- It is significantly faster and cheaper than traditional mail
- You can reach a substantial numbers of email subscribers who have already consented to receive information on subjects that interest them
- 70% of users prefer to communicate with businesses via email
- Email is more effective than social media at customer acquisition
Interested in learning how to do emails better?
The average ROI on email marketing is 4,200%.
Email marketing offers the opportunity to not only connect, but also to personalize in a way that you cannot do with other traditional marketing channels.
In fact, 44% of email recipients made at least one purchase last year based on a promotional email. Join our class on email marketing to learn how to best tap into this huge opportunity.
Email Marketing Strategy
Create that precious Email List with ideal customers
Understandably, to let people know about your existence through email marketing, you will need an Email List made of ideal or target people within your market. These are the type of personas you need for your email marketing campaign to be successful. Judging by the size of your business and marketing campaign, an email list can go from a few thousand to hundreds of thousands of addresses. Here is how we manage to collect those precious email addresses for you:
Customizing your website for opt-ins
When someone visits your website, they are already somewhat interested. By delivering quality and valuable content, you get to establish trust, and by doing it, you are one step closer to getting your hands on those email addresses. We give your website visitors a good reason to be involved in something by setting calls to action throughout the site. Depending on the business, that could be a discount offer, daily quotes, weekly newsletters, etc. In other words, offer the type of content your visitors are interested in finding from you.
Turning on Blog Comments
This one works if you already have a blog page on your website. A blog enriched with valuable content can be a gold mine of email addresses. To harvest, you can simply turn on commenting and allow your users to engage and give their honest opinions. A comment for an email and you are building an Email List filled with future potential consumers. And, if by chance, your visitors want to opt out from your list, give them the option to do so.
Other Email List Building Strategies
We can help you further expand your recipients’ list by taking advantage of other techniques and strategies. They are less common but serve the same purpose. Creating an eBook and offering it to be downloaded online for free in return for an email address is one way. Another way is by making available exclusive offers or discounts only to email subscribers. And the most efficient and at the same time, simple way is by driving paid traffic to a landing page. Paid traffic for Email Marketing can be money well spent as the initial investment will eventually pay for itself through your customer engagement.
What to do after collecting emails
Delivering quality and unique content to your customers’ inbox
Now that the valuable email list is built, it is time to show up in your potential customers’ inboxes. It is the most critical process as it will define if your product will be sold or not. Quality and persuasive content are what get them to take action.
Setting the Strategy
Depending on your industry, you might need one of these four marketing email types: Digital Newsletter, Product Update, Transactional Emails, or Information Emails. See, marketing emails are not one-size-fits-all. What works for your business might not work for others. But all of them serve the same purpose: Make your audience Take Action.
We use a secret ingredient to make your email marketing campaign successful: Valuable Content.
Product-Focused
The purpose of your email marketing campaigns should be to either establish brand recognition, lead generation or increase sales. A powerful and convincing call to action takes effort to be crafted and we recommend leaving it to the professionals. The written word is powerful and, as such, we have spent a lot of time learning the craft.
Delivering Unique Content
In a world of marketing filled with billboards and advertisements, default email templates will more likely ruin your reputation than help you. What can be more useful in this case is a warmer approach that will capture the attention of your customer base and make them feel appreciated. Being respectful, polite, and delivering value to your recipients’ inboxes is the only way to go.
Analyzing and learning from your customers’ feedback to ensure continuous growth
Under the umbrella of email service providers like MailChimp, Campaign Monitor, and ConvertKit, among others, we analyze your email list and learn from it. By doing it right, we can track several statistics that can help us run your email marketing campaigns better. Click-through Rate, Open Rate, and Unsubscribe Rate are only some of the important analytics that needs to be tracked for proper performance.
Open Rate
The Open Rate signifies how many people actually are opening the emails sent. Ideally, people would love to open your emails and read them promptly. And, if by chance, the Open Rate is low, it means that there are many unengaged subscribers. Our due diligence includes working with Open Rates, making efforts to increase them by coming up with captivating and compelling subjects. Works 9/10 times!
Click-Through Rate
This fundamental analytic keeps track of the number of people that have clicked on a link in your email (if any). The link might, for example, send readers to your website, encouraging them to visit your product or service page. If the click-through rate is high, which is a good thing, it means that the content served to your email recipients is valuable and they have earned the trust to Take Action.
Unsubscribe Rate
As the name suggests, this is the rate that you want to be as low as it possibly can. The unsubscribe rate is in direct proportion with quality content. Valuable and helpful content is what will keep your email marketing list growing and active. Using those random email templates or garbage content will not help. It only hurts you. Instead, our team of content writers adds a sparkle of uniqueness to make a difference for you to establish trust among your customer base. Isn’t that what you are looking for after all?
The Bottom Line
In the fast paced world of the internet, interactive communication paves the way to creating long term relationships. It is all about establishing trust these days, and we here at Trustway are well aware about its importance.
While the majority of these Email Marketing terms and concepts might seem complex to some people, this is our day job. Let us help with your email marketing so you can focus on what really matters to you and your business.
With customers positioned in front of you, Trustway can help with our Email Marketing Strategies. Whether it be for increasing sales, getting traffic to your website, or promoting an online or offline event, we are happy to share our experience. Our team of professionals will guide you from the consultation to the execution stage to help shape your idea into a profitable marketing solution.
