Brand Persona: Everything You Need to Know
There are endless ways companies develop, implement and improve their marketing strategy. What they all have in common is building the strategy on a well-put-together
Articles & Resources
Web Design Elements
Today’s fast-paced digital environment presents a multitude of marketing approaches, from the most traditional ones to the most specific or buzz-worthy at the moment. But
Find Proper Marketing Mix
A good marketing mix helps companies determine their four Ps and craft the best marketing strategy. Discover what it is and how to apply it
Remembering Larry Moore: A Tribute to a Beloved Figure in the World of Marketing
The Magic City Loses The Magic Man Covid has taken yet another victim, but this time it’s personal. Larry Moore, affectionately known in Birmingham, Alabama,
How to Set Up Your Website to Attract More Leads
Design your website to get more leads. Check out these best practices and tricks. Websites act as business cards for your company, as they’re the
Digital Marketing Strategies for Small Businesses
Discover 5 digital marketing lessons from 2022 to use as a stepping stone for your 2023 plan. One thing that we have learned from 2023
The Future of Social Media Marketing
Tap into social media’s future potential with these verified strategies and industry perspectives. Social media marketing has gone from a far-fetched idea of an effective
Using video to boost your brand
Did you know that 87% of marketers use video, with over half of all marketers saying that video content generates the most ROI of all
The Ultimate Guide to LinkedIn Lead Generation
LinkedIn is the #1 platform for business professionals. It allows you to quickly find, connect with, and build relationships with millions of people. While it
Align Marketing Objectives with Business Goals
Metrics, quarterly benchmarks, data based on user insights — are all very important factors in drafting a marketing strategy for your business. But an aspect
Display Advertising: Boost Your Online Strategy
Display advertising can be a decisive factor in your online marketing strategy. Discover how to successfully incorporate it. Our online activities are mostly influenced by
Why You Should Work with a Marketing Agency in 2023
Does your business need a digital boost, and are you wondering if you should turn to a marketing agency to grow your online presence? Considering
