Social Media Marketing Services
How you handle your social presence can make or break your brand
Effective and successful social media marketing campaigns require both attention and commitment.
There Are Approximately 4 Billion Social Network Users Worldwide
There are around 4 billion people (approx. half of the planet) using at least one social media channel. And with a traffic of this magnitude, many brands and businesses have turned their eyes to social media marketing to get their piece of share.
While for the majority of people, posting on social media has become natural, for a brand or business, the content has to be more refined and valuable in order to drive engagement. A selfie or a live video of you having dinner with friends will most likely have little to no impact at all.
You don’t have to post evidence that aliens exist in order to grow your social media marketing strategy. A suitable image with a persuasive caption would do. And for more professional and compelling posts, leave it to us. Delivering curated content, company news, following current trends, providing industry-related solutions and opinions for your social media accounts is our mission.
Why Social Media Marketing?
Drive Traffic to your Website
By leveraging your social media accounts, you can drive quality traffic to your blog or website. First, identify your buyer persona and speak to their needs. Once your followers already know about you and your brand, they have earned the trust needed to take action. It is now time to give them a clear action step to take next. Your website, as a 24/7 sales tool, will profit from the traffic by turning your visitors into prospects. To make your audience enroll in your paid course, purchase your products or services, or invite them to read your latest article; these and more can all be done through compelling posts crafted with care.
Generate Leads and Sales
Simply hoping to win customers for your services or products will not result in a great outcome. Posting worthless content, using untargeted hashtags, not being consistent, are only some of the small but significant mistakes brands and businesses unintentionally are making with social media. Instead, use a broad and persuasive social media marketing strategy that will eventually bring your customers closer to your brand. The goal of every marketing solution is to generate leads and sales, therefore social media marketing deserves the right attention.
Increase Brand Awareness
Social media platforms help display the qualities that separate your brand from the competition. As part of an effective social media marketing campaign, the increase of brand awareness is done simply by putting out good content, developing a unique personality and voice, and being consistent. Increasing brand awareness is critical as it encourages new leads and helps repeat purchases.
Help you See What’s Working
By gaining valuable insights and feedback from social media analytics tools, you better understand what is working and what is not for your target audience. This helps make changes to your strategy to be more efficient and target more people. It is critical to know your audience. Delivering persuasive and quality content is of utmost importance. Spreading your word on different social media channels is also equally important. Instagram, Facebook, LinkedIn, YouTube, and Twitter are only some of the spots of today’s social society.
Establish Trust
Trust is the most fundamental part of your business. With that said, keeping up with the good works, both online and offline, is key to attracting more customers. There are several concepts we use to make our client’s brands and businesses establish trust with their audience. Sharing high-quality and creative content is one way. Encouraging interaction within your audience is another proven-to-work strategy. By prompting user-generated content and replying to your customers’ feedback, you will make your followers feel valued and respected, as they should be.
Run Targeted Ads
The best ads are the ones that don’t feel like advertising. With that in mind, we thrive to craft state-of-the-art advertisements that will have an aesthetic appeal to your audience. Coming up with the perfect balance between colors & patterns, and finishing with a call to action, is what will result in a successful social media marketing solution.
Next comes running A/B testing of advertising campaigns. Our goal with this marketing strategy is to identify the advertisement that affects your audience the most and has the best possible feedback. This paves the way to a more efficient social media marketing that will eventually pay for itself by nurturing leads and generating sales.
Key Benefits of a Social Media Strategy:
A consistent, attractive, up-to-date presence
When someone lands on your profile, it needs to look current, and you want your posts to show you off as the expert you are.
Increased awareness of your brand
Your target market needs to know your company’s name and think of you when they need your products or services.
Stronger Relationships with Your Current Community
Keep connections strong. Your relationship with your network means the world to you and them.
Community Growth
Develop a larger audience of the right people to connect with.
Website Traffic
Drive traffic from your social platforms to your website.
Conversions
Nothing matters except turning followers into leads or sales.
Social Media Management typically falls into two categories: Traditional Social Media Management and Social Media Marketing
The majority of people when hearing these terms for the first time may have trouble understanding the differences between the two. There are nuances to each strategy that can be beneficial, but if they’re implemented improperly or if one strategy is being used when really it is the other that should be applied, they can be ineffective and costly.
Social Media Management
Social Media Management is focused on growing your brand presence, connect with your audience, and increase your traffic through strategic posting on social media accounts.
Many businesses are too busy or don’t have the right strategies to handle their social media presence themselves. Social media management helps develop strategy and engagement to increase your brand awareness, generate leads and funnel prospects through the sales process.
It can be used as a fantastic engagement tool when you want your brand to reach customers beyond just a promotional level.
Your business needs both a personality and a megaphone
Your brand personality is how people identify with your company. Technically, it is defined as “a set of human characteristics that are attributed to a brand name.”
It boils down to how you want people to feel about your products, services or company mission. For example:
- Excitement: carefree, spirited, and youthful
- Sincerity: kindness, thoughtfulness, and an orientation toward family values
- Ruggedness: rough, tough, outdoorsy, and athletic
- Competence: successful, accomplished and influential, highlighted by leadership
- Sophistication: elegant, prestigious, and sometimes even pretentious
To be successful on social media, you must have both a personality for your brand as well as the platform for people to connect with you.
Social Media Marketing
Social Media Marketing is focused on driving traffic and sales through paid advertising on social media accounts.
Like in traditional advertising methods, you are attempting to get your ads in front of your target market for lead and sales purposes. Whereas social media posting helps increase awareness and engagement, build community and relationship, social media ads are targeted ads to drive specific actions from your target market.
Whether it be a promoting a sale or a new item in your product line, engaging your targeted audience directly can be an efficient method for gaining more clients.
Social media advertising allows you to reach the maximum audience possible by allowing you to target by gender, language, location, age, and interests among others
Over 57% of the world's population is on social media
Are you missing the boat?
In order to be successful in social media, there are several key things you need to know. Violation of these means fewer views and essentially turns attempts at using social media for your business into a waste of time and resources.
Check out our class on social media and see what you can improve to improve your results.
No more paying for advertising to people who aren’t relevant. No more guessing or hoping the right people see it.
Social Media Advertising Services can help your business grow by focusing on three key areas:
Spend your advertising dollars wisely:
Social media advertising is the most cost-effective form of advertising available today. On average, you can spend $5 and reach 1,000 people.
Advertise to your exact demographic:
You can target your exact demographic. We can help you reach people based on Demographics, Email Lists and Website Visitors.
Get fast results with social media advertising:
Social media advertising expedites your results. You can reach people instantly. Generate followers, engagement, and website traffic fast.
