Class

Search Engine Optimization (SEO) Basics

How to get the search engines to start sending you more traffic

91% of all pages never get any organic traffic from Google

How many potential customers do you miss out on because your business isn't showing up when they search?

Your website should be the hub of all of your marketing, not just an online business card. A website with no traffic is a useless tool. It’s like having a great billboard in the middle of the desert. SEO is the process of building roadways to your billboard to make sure as many people see it as possible.

SEO is a delicate balance between value for your customer and optimization for search engines.

But it doesn’t have to be a struggle to find balance. With the right strategy, you can optimize for your customers and start ranking in the search results!

In this class, you’ll learn:

What is SEO and Why is it Important?

including the 3 primary search factors and 3 keys to winning in the search engines

Keywords and Keyword Research

including 4 steps to keyword success and keyword myths

On-Page SEO

including what many marketers do that actually gets you penalized in your rankings, optimizing experience, and zombie pages

Off-Page SEO

including the 3 main factors of off-page SEO, the thing that 66.31% of all websites miss out on, and the most common scam that wastes your money and time

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Too many companies pressure you to buy things from them. Our philosophy is different. We want to show you our expertise before you decide whether you want to work with us or not.

By offering our classes, we are able to help you with different aspects of your marketing and then, if you want us to help you more, you’ll know right where we are.

Each of our classes is around 60 minutes long and is packed with valuable information for you to make the best decisions in marketing for your company.