Search Engine Optimization
SEO - The Ultimate Marketing Tool
Rankings on Google
SEO means making sure that people are finding you when they are looking for your services
How many customers are you missing out on every single month?
If your website isn’t showing up in search results, you’re missing out on potential opportunities to generate leads and revenue for your business.
Showing up on Google when you need to is one of the most effective ways to attract new potential customers to your business, on foot or on the web. We’ve built a process that successfully lands you right where you deserve to be: on the front page.
The success of any SEO strategy lies in the ability to be able to tell the search engines or users what the site is about.
By now, you have probably at least heard the term SEO or Search Engine Optimization. You may have even explored the basics and understand a thing or two. Well, if you made it here, that means you are looking for more information or even an SEO services company to help you improve your rankings. Let’s take a look at the strategies of this ultimate marketing tool, and the benefits of which you could be already enjoying. You will see that, and more, after learning what SEO is.
What is SEO?
The majority of our clients have heard about SEO but have no idea what it REALLY is or how it can be a marketing solution for their online presence.
SEO (Search Engine Optimization) is a process that involves a number of techniques and factors used to help your website rank higher on search engines. Optimizing your website for mobile searches, for example, is one of many SEO strategies we use to drive organic traffic to your site. Did you know that rankings for Google are different on mobile and desktop? Many agencies don’t even understand that. While this is only the tip of the iceberg, other factors include items such as content that is compliant with Search Engine regulations, niche-related website interaction, and more.
In other words, SEO is the journey every website has to undertake in order to be successful and excel online. It is the process by which you make your website attractive to users as well as making it desirable for the search engines to feature it in their rankings. If by chance, you too are struggling with your online presence, you should consider implementing SEO right now. There is no time to lose!
SEO Benefits
Your website should be the hub of all of your marketing… With that said, your website needs to be on Google’s 1st page whenever your potential customers are searching for your product or service. A website with no traffic is a useless tool. Since it should be the hub of your marketing, it should be a primary focus for development. Therefore, taking advantage of SEO is essential to be able to rival your competitors and double, triple, or multiply your leads. Below you will see the true power of SEO and how it can transform every business into a success story.
Generate Demand for your Service
Understandably, with more people visiting your site, the higher are the chances for them to buy from you. And they are not just random visitors that happened to click your website by casualty. Instead, your visitors are there because they searched for the type of product or service you deliver, and thanks to a good SEO campaign, you appeared on search results among many competitors. Bottom line, SEO will increase your rankings, and drive more traffic to your site. If your product is worth buying, it will be purchased.
Increase Brand Credibility
While you might not initially think there is a relationship between brand credibility and high SEO rankings, your customers see the difference. Simply put, a highly-ranked website is a message to your customers letting them know you are one of the leading brands in the field. The majority of visitors believe highly ranked websites are there due to their experience and authority. While those are important factors as well, SEO strategies are what will move your company higher in the rankings. With other factors aside, high rankings are a good start to increase brand credibility.
Improve User Experience
While we work on making your website compliant with search engines, we are also improving your visitors’ experience. We make your site mobile-friendly. We can deliver quality and relevant content. And we build a decent web structure. These are only a few of the SEO tactics we use to make your site digestible by search engines and increase user experience. Not to forget about site load speed optimization. An equally fundamental factor in increasing both: SEO rankings and user experience.
Get customer engagement with Local Search Optimization
Local search is a fundamental aspect of small and medium-sized businesses. By optimizing your website for local search you are letting customers find you more quickly and easily. The goal is to be on Google’s 1st page when a potential customer is looking for a local-level service or product. By optimizing your website for a specific vicinity, more people will knock on the doors of your business and purchase your product or service.
Aim for long-term growth while you enjoy short-term wins
SEO takes time, but the wait is well worth it. This marketing solution has a visible impact within the first year of action being taken. And once you have started getting rankings and seen traffic growth, it takes effort to reverse the process and lose your rank. Keeping on the same trajectory and focusing on proper SEO efforts will keep your website constantly growing and building authority. The bottom line, your website is a legacy that, if properly managed, will pay for itself throughout the years.
SEO helps you ace the competition
More than 75% of people are search online before making a purchase. This is why your products or services need to show up… so they can be one of the potential picks. It takes effort to come up with good rankings but, as soon as you have achieved your position, you are now competing with an ace under your sleeve. And with the world that has turned its eyes on technology, keeping up with digital advancement is the only way to go. Even better if your competitors are still using traditional marketing.
How Many Customers Are You Missing Out On?
If your website isn’t showing up in search results, you’re missing out on potential opportunities to generate leads and revenue for your business. Showing up on Google when you need to is one of the most effective ways to attract new potential customers to your business, on foot or on the web.
Learn more about how to do SEO right in our SEO class.
A Walkthrough of Our SEO Process
Consultation
Prior to starting an SEO campaign, we work with our clients to set the highest possible goals for their websites. Into consideration are taken the site starting position, the competition, and the plan of the SEO campaign. Once this is done, we custom-build the SEO strategy. Goal setting is a crucial stage of this process as it defines your expectations and the action needed to be taken. After building a complete picture of what your SEO goals are, we can move to the next stage.
Technical Fixes
Technical SEO is the sum of a handful of fixes that help your website be more easily indexed search engines and eventually show up to more people. It includes items like site security, site load speed, mobile-friendliness, URL structuring, internal linking, and more. By performing an ongoing site audit, we make sure to keep your website healthy and compliant with search engine rules. In short, technical SEO is fundamental in securing a higher ranking in search engine results pages. The majority of the online space today is built on SEO practices. And honestly, you can not afford not to take advantage of them.
Keyword Research
Now that we have cleaned up the technical aspect of your website, it is time to start keyword research. Using a proprietary method developed by our founder and CEO, we analyze your whole business to identify a set of keywords that will help leverage your company above your competition. These industry-related keyword phrases will later be used as the battlefront of your SEO campaign. The ideal keyword phrases are the ones that offer the perfect balance between high usage by searchers and low competition levels.
For example, think for a moment like you are the owner of a pre-owned watch website. Trying to compete for the keyword “Rolex watches” won’t help you. It is already reserved by the giant Swiss watchmaker who can spend a small fortune to make sure they stay on the top. Instead, looking for long-tail keywords like “pre-owned Rolex watches”, will target a more specific audience and with lower competition. This is one example of over 40 different strategies we use in the keyword research phase
On-Page Optimization
On-Page SEO techniques concern all of your efforts in increasing user experience and making your content more compliant to search engine requirements. The search engines have made it clear that quality content will be prioritized over poor content. Optimizing your content with relevant keywords, adding images and/or other multimedia, and keeping up with quality and valuable content, are some of the elements helping your website position higher on search engines. Keep in mind that a website with valuable content can become even better with SEO. A website with poor-quality content will not rank well no matter how much other SEO you do.
Quality content is king, and if it is being exposed to a wide audience, it will give its rewards. This is why we say both content and SEO make a difference.
Link Building
You will find SEO and Link Building often in the same sentence. Backlinks have a crucial place in your road to online expansion and, as such, we give it the importance it deserves. Simply put, a backlink is a link coming from another website that is pointing to your content. This is a direct message to search engine bots that examines backlinks as a vote of confidence.
It is important to have a large number of backlinks, but even more important is for them to be from relevant and authoritative websites within your niche. This is why many bulk backlink packages online will most likely ruin your rankings or even result in a penalty from search engines. They tend to offer tons of backlinks but are of very low quality. Instead, hiring a responsible and professional SEO services company is the way to go. There are no shortcuts on the road to success.
The Bottom Line
SEO is no longer a choice. It is a necessity. While we display our SEO services on one simple page, there is a bigger picture. It includes the factors mentioned above and much more. There are more than 200 factors Google uses to rank websites and these tend to change from time to time… One thing is for sure. The search engine algorithms are focused on user value and we are ready to deliver. Our team of professionals will guide you from the consultation to the execution stage to help you take control of your online growth. Get noticed and selected by more potential searchers, organically.
