I don't have the resources for that!

Is lack of resources or funds holding you back?

Lack of resources can Slow Your Business Down

One of the most basic concepts in business is you need to be working on your business and not in it

Lack of resources can come in a lot of forms

Do you ever find yourself saying any combination of these statements:

  • I don’t have the budget. How would I pay for that? I can’t possibly squeeze any more pennies.
  • I don’t have the people. I don’t know who to contact and even if I did, I couldn’t afford them.
  • I don’t have the time. I can’t possibly find any more in my already tight schedule.
  • I just can’t keep up with all the trends and the new technology that comes out. Anytime I finally come around to understand a new fad, something new has already debuted and I feel left behind.

The more time you spend dealing with things that you shouldn’t, the more likely that your business will eventually fail.

Time ≠ Money

I know…I know… It’s an old saying that we’ve taken as truth for ages. Just think about it…

In business, you can always get more money. All you need is more sales. Time on the other hand, is something that you can’t get more of. When you waste it, you can’t get it back.

Let's Solve Real Problems

Which one of these best describes you?

Budget or People

I have a small budget, not enough people to help me or no time to get anything done.

Keeping Up

I know there are things that need to be done, but I can't keep up with all the trends and technology.

Time

Managing all this marketing stuff takes way too long. Besides I've always done it this way.

Keeping up can be difficult but the real question is

What do you want to accomplish?

It can be easy for us as business owners to get so focused on the day to day business that we forget we have to market the company to grow it.

Challenges like lack of people, lack of budget and even lack of knowledge of what to do can be primary factors that hold our business back from the growth we deserve.

Dealing with a small budget, not enough people to manage things or a lack of time to do it yourself is challenging.

There are options available to help you get started in marketing your business without having to worry about those.

Let’s take a closer look at what you want to accomplish.

Marketing Your Business Should Have Different Goals

Business vs. Branding

Marketing has two main goals: Branding and Business

Branding is the process of making a recognizable and unique impact on your customers and potential customers.

Business is the process of converting lookers into buyers and multi-buyers.

For more on this, check out our article on the 2 Main Goals of Marketing.

Awareness
24%
Relationship
11%
Community
6%
New Business
39%
Repeat Business
11%
Cross Sales
9%

Where you are right now

What do need in your business?

Generating Leads
and Sales

Isn’t the purpose of all marketing to generate leads and sales? Yes…and no. This is more about directly affecting sales. The focus here is on new business, repeat business, consistent referrals, and lead generation strategies.

Standing Out From
My Competition

Too many businesses today follow suit in a sea of sameness and mediocrity. That means you have to do things differently than your competition.

Increasing Visibility

You lose 100% of the sales from people who don’t know you exist. Today people have to be able to not only find you, they have to be able to interact with you. You have to implement strategies for people to be able to find you or you’ll find your business left behind.

See if I’m Doing the Right Things

All dollars spent on marketing aren’t equal. Some things have good return on investment. Some don’t. Some things are meant to make you money now. Other things are meant to grow your business for the long-term. Is what you’re doing currently really helping you reach your goals?

Build My Business
Brand

Coca-Cola. Microsoft. McDonald’s. Branding in one word: Consistency. Building a business brand is about creating a unique and memorable impression of your company in your customers’ mind. Establish a significant and differentiated presence that helps you attract and retain loyal customers.

I’m Not Sure What
I Need

Surprisingly, this isn’t uncommon. All too often businesses get so caught up in the daily routine that they forget to set goals. Steps need to be taken to ensure that a business grows. One major fact of the business world today: You’re either growing or dying. There is no sitting still. Don’t worry. Help is available.

Want to Boost your business today?

drop us a line