I don't have the resources for that!
Do you ever find yourself saying that?
- I don't have the budget.
- I don't have the people.
- I don't have the time.
- I just can't keep up with all the trends and the new technology that comes out.
Lack of resources can come in a lot of forms. One of the most basic concepts in business is you need to be working on your business and not in it. The more time you spend dealing with things that you shouldn't, the more likely that your business will eventually fail.
What? My business could fail?
Of course it could!
That's why it's important to understand a basic truth...
Time ≠ Money
I know...I know... It's an old saying that we've taken as truth for ages. Just think about it...
In business, you can always get more money. All you need is more sales. Time on the other hand, is something that you can't get more of. When you waste it, you can't get it back.