I don't have the resources for that!

Do you ever find yourself saying that? Or what about any combination of these statements:

  • I don't have the budget. How would I pay for that? I can't possibly squeeze any more pennies.
  • I don't have the people. I don't know who to contact and even if I did, I couldn't afford them.
  • I don't have the time. I can't possibly find any more in my already tight schedule.
  • I just can't keep up with all the trends and the new technology that comes out. Anytime I finally come around to understand a new fad, something new has already debuted and I feel left behind.

Lack of resources can come in a lot of forms. Being able to manage the resources you do have can be an imperative attribute in survival. One of the most basic concepts in business is you need to be working on your business and not in it. The more time you spend dealing with things that you shouldn't, the more likely that your business will eventually fail.

What? My business could fail?

Of course it could! There are no guarantees when it comes to keeping a business open that it stays open.

That's why it's important to understand a basic truth...

Time ≠ Money

I know...I know... It's an old saying that we've taken as truth for ages. Just think about it...

In business, you can always get more money. All you need is more sales. Time on the other hand, is something that you can't get more of. When you waste it, you can't get it back.