Why use Facebook as part of your marketing strategy? Simple, it can be an important factor in getting increased traffic to your website. It is not only a place for friends and family to connect but has been shown to be the #1 source for referred traffic to websites. It should be an integral part of your digital marketing campaign. Understanding how this works is important so that you can increase referred traffic.
Using Facebook as a part of your campaign is accomplished through interactions with customers or clients. Not only does it help to increase traffic to your website but increases brand awareness while promoting your business. It should not be the only means that you use when marketing but the impact it can have can’t be denied.
There are some basic steps that you should follow when looking to drive traffic to your website. The list below is a start on getting you off on the right foot.
Strategy:
Strategy is of prime importance when using any method of marketing and this hold true with Facebook. It is not enough just to drive traffic to your website. You must consider what you will do with the traffic that you get to your site. Not only do you need to drive traffic to your site but convert them to customers. This not only goes for products but information as well.
Educate:
Letting your visitors know what you have to offer and how this is beneficial to them is a part of the educational process needed in marketing. It doesn’t matter whether it is a product or a service that you offer. What does matter is how it can help them or make life a little easier. Realize that because this is a social media site you can interact with potential customers helping them to understand what you offer. This gives them a feel that you want to help them. It can help to build trust that they may not get with other sites.
Images:
Images represent more no less than 120% of the engagement by visitors on Facebook sites. It is a wonderful way to drive traffic to your web site as long as the photos are appropriate to what you want to communicate.re a great way to drive traffic to your site from Facebook. Visual communication as well as written material can help to convey what you want your potential customers to know about what you offer or the service you provide.
Targeting:
When setting up your plan to drive traffic to your website, remember what your target market is and use appropriate content that your customers are interested in. It does no good to add things that are not relevant to your business to get referred traffic. One example is a business that produces paper bags for gifts but presents a photo and caption related to being more eco-friendly and saving the trees.
Facebook can be an important aspect of your marketing plan if used correctly. It doesn’t matter whether you are a small business or large corporation you can effectively use face book to drive referred traffic to your website and convert them to customers.
As with any marketing campaign it is important to monitor the results so that you can evaluate the need for change to get the most from your marketing efforts.
Finally, always evaluate your efforts and if you need to make changes then do so. Remember the goal is to get the right active traffic to your site converting them into customers. We understand the importance of using social media as part of your marketing strategy. Please let us know if this article is helpful or contact us for any assistance you may need.
