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Copywriting with SEO in Mind
(How to get to Google’s 1st Page)
What is Copywriting?
Search Engines are the battlefield of today’s online war. It is not as heartless as I described it but the competition is quite harsh. Everyone is trying to get a piece of that front page and Google along with other web browsers use their complicated algorithms to opt for value.
The Search Index finds the most useful and relevant results, to eventually help us get the information we need in a fraction of a second. As Google has placed more focus on the quality of content (Along with SEO, certainly)
Simply put, copywriting is the ability to use the written word to persuade your target audience to take action. Buying a product, purchasing a service, enrolling in a paid course, paying for a subscription, or whatever that can be sold online and offline, could not be done without persuasive content.
You will find a slice of that persuasive copywriting someone struggled to come up with, everywhere. On blog posts, press releases, product descriptions, Social Media Content, E-Books, and Emails. And it doesn’t end here! See, TV advertisements, Podcasts, and professional YouTube channels, all use compelling scripts to eventually make their audience take action.
It all starts and ends with the content. Quality, unique and persuasive content are the keys to:
- Establishing Trust
- Generating Leads
- Brand Awareness
- Customer Loyalty
- Sales & Engagement
What kind of content?
I’ve always used ACE as an acronym. It stands for Authority, Celebrity and Exclusivity. That’s exactly what you’re creating with the right kind of content in your marketing. Whether you’re looking at it for SEO purposes, to build a community or to establish credibility with your prospects and customers, there is no better way than content creation.
Did you know that websites with a blog have 434% more indexed pages? Having content on your website is the way to get found. In fact, all marketing strategies today should include content as part of the overall strategy.
More than 80% of consumers are doing research online prior to making a purchase. Your content is their first impression. If you’re not answering the questions they’re asking, they’ll look somewhere else.
Lead generation and marketing programs are only as good as the content you use to feed them.
types of Content Marketing Strategy
Articles
Our written word complies with the search engine requirements and is compelling enough to your future customers. We use the best SEO practices to ensure your articles will reach as many interested people as possible. Good SEO strategies generate traffic and persuasive copywriting content will eventually sell the product. Due to this bonding, we use both of them to be successful and leverage your online presence naturally.
blogs
There can be no better thing for a brand trying to establish its online presence than a decent blog page. By writing quality and unique content, more and more people will learn about your brand, company, or business. Exclusive and incomparable copywriting is the only way for us. Our content writers take their time, do their research, and bring value to the reader. We spare no efforts when it comes to giving the crème de la crème of information as we know it is what it takes to elevate your online presence.
website content
The more valuable the content, the more time people will spend on your site. This is a direct positive signal to Search Engines in other words saying: “Hey, this content is worth reading! Let’s suggest it to other people!” Our team knows the value of the written word when done right therefore our content writers and industry experts are here to give help to everyone who asks for it.
press releases
Well-written press releases help to establish your brand’s reputation and credibility. These special reports require a specific tone and level of expertise to be streamlined over the major media outlets. Luckily for you, under the leverage of our copywriting services, you can now generate more publicity and traffic by taking advantage of the multiple benefits of press releases. Simply let us know when you are ready!
Email & Newsletters
This is where we want to use the most out of our magic words. The email addresses collected belong to industry-related people. They are the usual suspects that are one step far from being a client of your company. We go that extra mile and avoid those monotonous email scripts used for outreach campaigns. Instead, we understand the importance of your potential consumers and treat them with a flair of uniqueness.
Social media content
There are two types of content we can control when it comes to a higher social media influence. Better copywriting, and even better images, video, or infographics. A new concept, catchy phrases, or adding a little humor, are only some of the techniques employed by us to help our clients skyrocket their followers and shares.
product descriptions
Coming up with unique and compelling product descriptions doesn’t have to be that hard. Sometimes a little excitement and a distinctive manner of writing are all it takes to put your products in the spotlight. Our writers help you connect with your shoppers by showing them that the qualities and features of your products are more than just a necessity.
product reviews
Take advantage of our well-crafted product reviews that have the power to transform almost every website click into a business opportunity. Let our content writers describe your products and services with an honest and persuasive voice that can generate leads and establish trust. From reviewing Amazon products listed for sale to a piece of software you have created and everything in between, employ our product reviews service and watch the leads pour in.
e-books
Leave the time-consuming tasks to us while you focus on developing your business. Writing an e-Book is a perfect marketing strategy but equally arduous and tiring. It takes time however the results are quite impressive. From selling your eBook online to using it to build a customer email list, or sharing it with your clients to build trust, well-written eBooks pave the way to brand recognition. As always, our team of content writers will put their experience into work to craft a state-of-the-art e-Book. Just name the topic and you get to have your own eBook with your name on it.
white papers
A strong structure, decent writing, and in-depth explanation are what readers expect to find on a white paper. When delivered from you to your audience it has a powerful impact that lets your future customers know about your intensive knowledge on the field. Therefore, deep research work and a high level of writing skill are needed to successfully complete a white paper. Our professional writers are prepared to go the extra mile and deliver a fluent world-class quality copy. They will guide you from the consultation to the execution stage, to help shape your idea into a profitable marketing solution.
resumes & cover letters
A well-written resume is the only chance you have to grab the attention of a potential employer. Your resume must stand out and be structured in a professional manner to eventually not end up in the discard pile. As for the cover letter, it is equally important as your resume. The majority of recruiters consider cover letters as a determining factor in their decision to hire. Due to this fact it is recommended to leave it to the industry experts. A professional resume and cover letter will increase your chances of getting hired and this is all it takes for our content writers to start their engines.
technical writing
The last thing you would want is your written word to look like Wikipedia pages. It would not only scare your customer base but also have a negative impact on sales and engagement. To avoid that from happening you can simplify your texts to make them more legible and digestible by the reader. Also, a decent structure along with short paragraphs and sentences will finally result in more comprehensive reading. And if by any chance technical writing is not your area of expertise, let us handle it for you.
scripts
TV advertisements, Podcasts, and professional YouTube channels, all use compelling scripts to eventually make their target audience respond. The ability to use the written word to persuade your spectators in making a move is found only in good writers. Luckily for us, we have the chance to work with experienced content writers who know how to come up with content that converts. We understand the importance a script has to you, therefore imagining your script as a map of ideas helps us to always reach a common point.
taglines & slogans
TV advertisements, Podcasts, and professional YouTube channels, all use compelling scripts to eventually make their target audience respond. The ability to use the written word to persuade your spectators in making a move is found only in good writers. Luckily for us, we have the chance to work with experienced content writers who know how to come up with content that converts. We understand the importance a script has to you, therefore imagining your script as a map of ideas helps us to always reach a common point.
Would You Like To Learn How To Provide Value Through High-Quality Copywriting And Content Marketing?
Join our content copywriting class.
Did you know that 47% of buyers view three to five pieces of content before deciding whether to buy from your brand?
Content marketing guides everything you do within your marketing. High-quality content not only can you engage with your customer and prospects but also build trust and credibility for the brand.
The Copywriting Process
Keep It Simple
The last thing you want is your content to look like Wikipedia and bore people to tears. People take action for emotional reasons and back it up with logic. Avoiding big fancy words and keeping your sentences and paragraphs short will help create an easier read and better understanding. It is this kind of easy read and complete understanding that helps drive your readers to take action. Action drives revenue. It’s that simple.
Focus On The Solution
As soon as “the problem” is identified, there is nothing stopping our content writers from delivering decent written work that will make your visitors come back for more. Value is what everyone is after these days and we make sure to deliver it to get you closer with your target audience.
Writing Persuasive Copy
Start with specific headlines that will not pass unnoticed and keep the same trajectory throughout the article. Enriching your text with suitable infographics and adding pleasant images is what comes next. And in order to ensure the content will generate sales, leads, and engagement, we use persuasive techniques to keep your target audience pinned and hypnotized” from start to finish.
Finish with a Call to Action
While trust and credibility are now established, it is time to attempt to sell your products & services. Finishing with a call to action is what even the reader expects to find in the end. How do we do it? Simply by highlighting the benefits and qualities of your brand as if there were no other thing your target audience would appreciate the most.
Speaking of Call to action, if you like this content and would like to speak to one of our team about helping you create content for your company, please reach out to us.