You’ve heard it all before: you need to promote your content to build an audience and drive traffic. But guess what? It’s true! If you want people to read your blog posts, if you want them to understand the value of what you’re offering, then yes—you need to promote them.
In this material, we will explain the importance of content promotion, and we will show you how to build your own promotion strategies!
A Blog Post Is Only Half of the Game
One of the most common misconceptions about blogging is that it’s enough to simply write a post and publish it. While this is an important step, it’s only half of your job as a blogger. Your content needs to be seen by your target audience to be effective.
Promoting content is essential for the success of your business blog because:
- It’s not expensive—You can get started with free promotional tools like social media, email marketing, and search engine optimization (SEO).
- It’s a long-term strategy—Content promotion doesn’t happen overnight! It takes time for people to find your blog posts once they’ve been published on the web. You need to promote them consistently if you want them to have an impact on your business’s bottom line.
What Is a Content Promotion Strategy?
A content promotion strategy is a plan to promote your website’s material on other websites and social media platforms. The goal is to attract new readers, as well as increase traffic to your site. Promoting content can also help you build authority in your niche and establish yourself as an expert in the industry.
Without content promotion strategies, you’ll be throwing all of your content into an abyss of blackness (not really), and no one will see it!
This means that all of that hard work you put into publishing high-quality articles won’t translate into any meaningful results.
Conversely, with a solid strategy, chances are pretty good that not only will more people see what you have created, but they will also actively engage with it.
How to Build a Content Promotion Strategy?
Promoting content is a continuous process that requires a well-thought-out plan, but it can deliver big results if done correctly.
In this part, we’ll cover how to build a successful content promotion strategy: from deciding what to promote and where to allocate a budget and measuring success.
1. Learn From Your Audience
The first step in building a blog content promotion strategy is to understand your target audience.
What do they like? What don’t they like? What are they interested in? What are their struggles and challenges? How do they want to learn and consume information?
Once you know the answers to these questions, then it’s time to start building your blog content promotion strategy.
2. Create Data-Driven Content
Data-driven content is based on research and data. You should use this type of content to provide your audience with what they are looking for.
The more relevant your content is to the audience, the more likely it will be shared. When you take time to consider what your audience wants and needs, you can create a blog post that helps them solve their problems or answer their questions.
3. Learn From The Best
When you are a beginner, it is a good idea to learn from the best. Look at the content marketing strategies of successful bloggers and see what they do differently. You might discover some interesting insights that will help you improve your own blog posts.
Here are some tips on how to take advantage of this learning opportunity:
- Spot/Note what works for them and what doesn’t, so that you can replicate it in your own strategy.
- See why they are successful and adapt their strategies into your strategy. Add your own twist — the goal is to inspire yourself from the competition, not copy them.
- Find out where they have gone wrong or have made mistakes and avoid repeating those mistakes.
4. Don’t Copy, Create Better Content
There is a huge difference between copying and creating better content.
To put it simply, you can use the ideas of others in content creation, but don’t copy their content word by word. This is a big no-no in the world of blogging as it may lead to copyright infringement issues with your blog being penalized by Google or other search engines for plagiarism.
Instead, focus on creating better content that offers information that is unique and engaging to your audience rather than just rephrasing what someone else has already said about the topic. In case you want an expert opinion from someone else, you can contact them and add some guest posting to your normal blog posts.
5. Focus on Mediums That Reach Your Target Audience
Once you’ve identified the types of content that your audience will enjoy, the last step in your content promotion strategies is to focus on the mediums that reach them.
One of the best ways to promote blog posts is through social media. You can use Twitter, Facebook, and Instagram to repurpose content and share your blog posts with a wider audience than just those who visit your website or subscribe to your email list. Through these platforms, you can spread awareness about new articles in order to encourage more people to engage with them and eventually become customers or advocates for your brand.
Are You Ready to Shape Your Content Promotion Strategies?
Now that you’ve learned the basic content promotion tips, it’s time to put your knowledge into action. Your content promotion strategy should be data-driven and laser-focused on the right mediums that reach your target audience.
Thankfully, at Trustway Marketing, we are here to help you make the most out of these content promotion tactics.
Get in touch with us and let us grow your online presence!