Building a Successful Brand

The Brand Called You

Everyone you meet will form an impression about your company, even if they haven’t done business with you. This is exactly what produces a brand name. Brands have a number of tactical functions that enable your business to: Distinguish yourself from competitors Position your message in the hearts and minds of your target market Be consistent in your marketing efforts …

19 Ways to Drive Traffic to Your Website

19 Ways to Drive Traffic to Your Site

Make it easy for people to find you! One of the most important questions we often get in marketing is how to drive traffic to your website. There are tons of ways, but for now, let’s keep it simple. Below you’ll find a list of 19 ways to drive traffic to your website. Article directories – Article directories can be …

How to write better emails

How to Write Better Emails

Have you ever sat down to start writing emails and just hit a brick wall? You know you need to get your email marketing going strong, but it just seems like you can’t get started on it. Writing better emails starts with getting the right idea for the email you want to send out. Often, we know we need to …

Check Your SEO Status

Do you know how your website ranks with the search engines? Do you know what changes you should make in order to get your SEO status and website ranked higher? SEO stands for Search Engine Optimization. Simply put, it means that you are optimizing your website for the benefit of the search engines and people who search on them. By …

Target Market

Six Steps to Defining Your Target Market

Understanding who your target market is and what your target market needs, wants and is interested in is extremely important. Identifying these things will become the core of your business. 1.  Understand the problems that you solve The starting point in defining the target market is to understand the problems that you solve. Once you have a good idea what …