Resources

How Do You Measure ROI? ROI stands for return on investment. Marketing ROI is measuring the return on investment from the amount you spend on marketing. It is used to

Are you getting everything you want out of your marketing? Is it building the company you always dreamed of? Do you have as much business as you can handle? It

How do I know which marketing strategies to choose? How do you know what marketing strategies to choose? There’s a TON of them out there! What happens if you choose

How do people find you? Let’s face it…The phone book is dead. People don’t go to a phone book anymore when they’re looking for someone. They use the internet. If

There’s no better long-term strategy than content marketing. SEO and Social Media marketing are also effective at building good, long-term results, but your content will influence almost every other marketing

Aren’t all ads display ads? Not really. There are lots of different kinds of advertising. For our purposes, we’re going to paint this picture with a broad stroke. Display advertising

With all these social media options, which one do I choose? Everybody is always talking about how important it is to be on social media. The problem is that there

Brand and business visibility is all about awareness and engagement. Awareness is about being seen. Your potential customer’s ability to recognize or recall your brand is necessary for purchasing decision-making. A sale

There are 5 pillars of digital or online marketing. Each of these pillars needs to be looked at to determine what should be used and how it should be used.

Marketing has two main goals: Branding and Business Branding Branding is the process of making a recognizable and unique impact on your customers and potential customers. The goal is to

Before we get into the intricacies of where you need to get started with your marketing, let’s talk for just a minute about the importance of outsourcing to your business.

While getting online reviews is extremely important, responding to those reviews is just as important. In this video, we show you how and why you should respond to both good