Resources

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Measuring ROI in Marketing

How Do You Measure ROI? ROI stands for return on investment. Marketing ROI is measuring the return on investment from the amount you spend on marketing. It is used to

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Is My Marketing Working?

Are you getting everything you want out of your marketing? Is it building the company you always dreamed of? Do you have as much business as you can handle? It

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Making Good Content

There’s no better long-term strategy than content marketing. SEO and Social Media marketing are also effective at building good, long-term results, but your content will influence almost every other marketing

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Aren’t All Ads Display Ads?

Aren’t all ads display ads? Not really. There are lots of different kinds of advertising. For our purposes, we’re going to paint this picture with a broad stroke. Display advertising

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Increasing Visibility Online

Brand and business visibility is all about awareness and engagement. Awareness is about being seen. Your potential customer’s ability to recognize or recall your brand is necessary for purchasing decision-making. A sale

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