While getting online reviews is extremely important, responding to those reviews is just as important. In this video, we show you how and why you should respond to both good and bad reviews online. We have 4 tips for responding to good reviews and 4 tips for responding to negative reviews with examples for both. Hope you enjoy! If you …
4 Tips for Better Email Marketing
Email marketing is one of the most important, yet overlooked aspects of business marketing today. Done well, email marketing can help develop relationships with customers and prospects. It can drive new business, repeat sales and cross sales. Watch the video below for some quick tips on how to improve your email marketing. https://youtu.be/th3xJBqRADs Would you like more help with email …
The Ultimate Social Media Checklist (Tool)
Do you want to make your social media presence the best it can be? Every great social media strategy requires a plan, but who has the time to write a long-winded planning document that requires updating every year? Now you can plan each post strategically with this all-in-one checklist, the checklist that will help you cover all of your bases. …
How Customer Service Impacts the Bottom Line
If you own a business, customer service should always be a priority. Keeping customers happy is the key to running a successful and profitable business. Without it, you start to find issues with customer retention and the cost to aquire customers is always higher than retaining them. How does customer service affect you? 96% of consumers say customer service is …
Why Google’s Keyword Tool Isn’t Great For Keyword Research
Following the conventional strategy for keyword research almost always leads to failure or has a very low hit rate. It either teaches you to do the wrong thing entirely, or fails to point out major pitfalls. I want to challenge how you think about keyword research and open your mind to new ideas for choosing keywords. You may not agree …
A Primer on Analytics
Analytics are a vital tool to improve performance. There are two main types of analytics. Those that are on your website and those that come from Google. Website Analytics Tools and professional consultations to monitor and analyze your websiteWeb analytics analyses are crucial in the world of internet marketing and for the optimization of websites. The large quantity of information analytics …
The 4 Most Important Parts of Your Marketing Plan
Everyone knows you need a business plan. Many businesses, however, don’t realize a marketing plan is arguably more important. Unlike your business plan, a marketing plan focuses on getting and keeping customers. A good marketing plan spells out all the tools and methods you’ll use to achieve your revenue goals. Your marketing plan is your plan of action that includes …
Getting Your Brand Recognized – Brand Strategy
Your brand is a distillation of who you are, who you’re not, what you believe, and why consumers care. It lays the foundation on which every piece of your organization is built. Cattle ranchers used to use branding irons to indicate which animals were theirs. As the cattle moved across the plains on their way to Chicago slaughter houses, it was easy …
8 Ways to Build Your List on a Budget
An engaged email list is the fastest way to create a steady flow of new customers. List-building is something often overlooked by businesses who get distracted by social media, SEO and other marketing strategies. While the other strategies are good for some of the needs your business may have, the money is, and always has been, in your email list. …
35 Effective Strategies to Get Leads and Sales
Need to get more leads and sales? It can often feel like a struggle to try to get more leads coming in, convert those leads into prospects and convert those prospects into customers. By using the strategies below, you can get a head start on getting more sales in the door. There are plenty of strategies you can use to …
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