Why Google's Keyword research doesn't work

Why Google’s Keyword Tool Isn’t Great For Keyword Research

Following the conventional strategy for keyword research almost always leads to failure or has a very low hit rate. It either teaches you to do the wrong thing entirely, or fails to point out major pitfalls. I want to challenge how you think about keyword research and open your mind to new ideas for choosing keywords. You may not agree …

SEO - Search Engine Optimization for your business

A Primer on Analytics

Analytics are a vital tool to improve performance. There are two main types of analytics. Those that are on your website and those that come from Google. Website Analytics Tools and professional consultations to monitor and analyze your websiteWeb analytics analyses are crucial in the world of internet marketing and for the optimization of websites. The large quantity of information analytics …

The 4 Most Important Parts of Your Marketing Plan

Everyone knows you need a business plan. Many businesses, however, don’t realize a marketing plan is arguably more important. Unlike your business plan, a marketing plan focuses on getting and keeping customers. A good marketing plan spells out all the tools and methods you’ll use to achieve your revenue goals. Your marketing plan is your plan of action that includes …

Getting Your Brand Recognized – Brand Strategy

Your brand is a distillation of who you are, who you’re not, what you believe, and why consumers care. It lays the foundation on which every piece of your organization is built. Cattle ranchers used to use branding irons to indicate which animals were theirs. As the cattle moved across the plains on their way to Chicago slaughter houses, it was easy …

9 Tips for Getting Leads and Referrals on LinkedIn

Are you really creating leads and referrals on LinkedIn? If not there are several things you can do to start generating more leads and referrals today. 1. Put your elevator speech in your LinkedIn profile. LinkedIn is a virtual networking community. People are constantly searching for people to connect with and do business with. Are you telling them what you …

5 Steps to LinkedIn Leads

How do you get leads for your company? Buy them? Let them find you? Hope for word of mouth business? (Tip: Hope is not a strategy) Or do you strategically approach lead generation with proven strategies? Today, it can feel harder than ever to generate leads. There are tons of marketing strategies out there and lots more ways to waste …

Building a Successful Brand

The Brand Called You

Everyone you meet will form an impression about your company, even if they haven’t done business with you. This is exactly what produces a brand name. Brands have a number of tactical functions that enable your business to: Distinguish yourself from competitors Position your message in the hearts and minds of your target market Be consistent in your marketing efforts …

19 Ways to Drive Traffic to Your Website

19 Ways to Drive Traffic to Your Site

Make it easy for people to find you! One of the most important questions we often get in marketing is how to drive traffic to your website. There are tons of ways, but for now, let’s keep it simple. Below you’ll find a list of 19 ways to drive traffic to your website. Article directories – Article directories can be …