Design your website to get more leads. Check out these best practices and tricks.
Websites act as business cards for your company, as they’re the main medium to emphasize you on the online map. From your company culture and perspectives to extensive information about your products or services, this is the main tool to use in successfully interacting with your prospective customers.
While we can’t stress enough why every business needs a website, how and for whom you build it, is the next vital aspect to analyze. Regardless of the industry, websites are a core component in any lead generation strategy.
But what are the lead generation best practices when it comes to websites? Let’s take it one step at a time:
1. Set up an impeccable UX
User experience is crucial both as a first impression for your brand and for how much time a site’s visitor will spend interacting with it.
A good website UX considers factors like human perception and behavior and ensures the best accessibility while drawing a simple route to follow for any new visitor.
If you want to captivate your online viewers and set them on the converting route, these are some key steps to follow:
- Understand your users and their needs, before creating the website journey. Pages should have a natural and intuitive flow.
- Explore interaction-oriented design.
- Include friendly elements and brand colors in your website design.
- Don’t overcrowd with information.
- Ensure an optimal loading speed.
* And, of course, don’t forget to discuss to a specialist your website’s UX needs.
2. Create a buyer/user journey
Even if your main goal is to increase website traffic and generate leads, it doesn’t mean that your entire website should be built on this premise.
Website pages can be either informational or converting, and it is important to give both parts of the story to your visitors.
You have to put yourself in the user’s shoes and intuit his/her steps. The best way to approach this is by creating a user journey that sustains both your goals and an intuitive online itinerary.
Which pages are suitable to provide information and which are for lead generation? At what stage would the user be informed enough about the brand, in order to take any action on your site? What would they expect to see after product features?
Create your user journey with all the vital steps to take on your site. The best converting landing page examples are developed from a detailed prototype.
3. Pay attention to your content craft and SEO
Your website content should emphasize all the necessary details about your products/services, and appeal to your potential customers on a relatable level as well. From a well-defined USP to inserting verbs that encourage action here and there, your content craft is what convinces prospects to become leads.
Consider these website content tactics for effective copywriting:
- Create compelling headlines — especially the first one, as you have up to 8 seconds to pique someone’s interest on your website.
- Add urgency to your tone of voice — by presenting a problem and the solution in the same phrase.
- Include best-ranked SEO keywords — these keywords not only connect you with your audience, but they stir their curiosity quicker.
4. Design CTAs everywhere possible
A clear call to action can actually increase conversions by 105.9%. Whether you use it to educate your prospective customers about your companies or to lead them one step further into buying, these CTAs need to be by their side every step of their visit.
However, don’t bore them with the same CTA. Offer different options, from completing forms to visiting a link or even giving something in return (e.g. free download). This way you add value and encourage interaction.
Also, don’t shy away from creating many conversion opportunities aka pages. At the end of the day, it’s simple math — the more landing pages you have, the higher chances to convert.
5. Analyze. Optimize. Repeat.
Are they spending more time on the About Page? Are they converting at the user journey step they were supposed to? Are they taking any unexpected actions?
These types of details will help you optimize your site. It is important to pay attention to your best results and adjust accordingly.
Let’s Set It Up for Success
UX, SEO, CTAs… all these details to have in mind. Well, we might just know a professional agency that has a way of mixing all these details into effective results!
It’s enough for you to know your business needs and we’ll take care of the rest. Contact us and let’s set up your high-converting website!
