Does your business need a digital boost, and are you wondering if you should turn to a marketing agency to grow your online presence? Considering the fast-paced environment we live in, the stakes are definitely high when it comes to winning in the digital space. Sure, you can try DIY marketing, but it is likely to be costly further down the line.
Should you outsource to a marketing agency instead? What does such a collaboration look like and what are the actual benefits? As a marketing agency ourselves, we can give you a behind-the-scenes look at the benefits we’re bringing to the table.
Discover the Top Reasons to Work with a Marketing Agency
Successful marketing efforts are usually driven by a handful of people. A marketing agency is structured to meet these needs. From content creation to account management, we have the expertise to handle every aspect of a marketing campaign.
Properly executed strategies, in sync with the demanding needs of the online, are the essence if you want to thrive in the digital space. If you add that to a team that has both the background and the fresh view to handle marketing endeavors sharply, you are set to take your marketing expertise to the next level and prove marketing ROI.
- Holistic Overview
With dozens of channels and tools at hand right now, it is quite difficult to stay updated and understand what your audience expects from you. Not to mention that the needs differ from industry to industry and your brand’s personality has to be consistent at all times.
A marketing agency has a holistic approach to your business’s must-haves, as they’re constantly A/B testing with every type of strategy, tool, and campaign to be relevant, drive results and make prospective customers click. They have your industry competitors and audience insights in mind when they draft a strategy to suit your goals. Also, creativity is always a given if you work with a marketing agency.
Is working with a marketing agency actually cost-effective? Well, it sure is, and here’s the short answer:
“If you think it’s expensive to hire a professional to do the job, wait until you hire an amateur.” Red Adair
Quick fixes usually work during a short period of time, but they add little strategic value to your campaigns. If you’re not collaborating with domain experts, they can cause more damage both financially and professionally in the long run. Marketing is a results-driven profession and when done properly, it generates sales for your business. Needless to say, this is an investment you’re doing for your company, and not just paying for a service. As such, the Return on Investment is guaranteed.
Based on the same cost-effectiveness principle, shaking hands with a marketing agency will be less of a hurdle than extending your in-house team. Agencies already have procedures in place, their staff is complete, and they have the synergy needed to achieve your marketing objectives. You don’t incur any extra costs like equipment or additional team members for this to happen.
- Extension of Your Team
Many business owners or managers have doubts about working with an external workforce, as they envision them as outsiders and not part of their teams. While this is a valid concern, they’re not noticing the missing puzzle to this story: no matter how well-synchronized and efficient a team is, they can ultimately fall into a tunnel vision when following the same routines.
Consider a marketing agency an extension of your team. Here’s why:
- They can align with your company values and vision.
When communicating properly, a marketing agency can align with your company values and vision just as any other company member. Understanding these nuances of any brand is the foundation of an effective marketing strategy, so you can count on them to go the extra mile.
- They are very familiar with working with external teams.
Marketing agencies are always collaborating with third parties to oversee every step of a campaign. We keep close contact with designers, developers, finance specialists, or managers to keep everything running smoothly.
- They are results-driven.
Marketing is result-oriented by nature. This means that marketers are always on the lookout for the fastest and most effective way to achieve the best possible outcomes.
- They will extend your perspectives.
As stated above, teams can often encounter tunnel vision. By following the same procedures and routines, people cease to identify new ways of doing things or solving problems. This is where the true value of an external pair of eyes comes into play — a marketing agency can view your coordinates from an outer standpoint and therefore be able to add a fresh perspective into the mix.
- Access to a Wider Set of Tools
Successful companies often use tools to streamline their processes and get more insights. Marketing agencies are no exception, as they have to keep count of a generous number of platforms, content, and data for their clients. As such, being digital savvy is a must.
Analytics, ads, content posting, and indexing, project management — there is always a new marketing agency tool on the horizon that promises to deliver the best results for your ultimate goals.
- Results-Driven Approach
There’s no better satisfaction for businesses than numbers and results. If they find their best-fitting marketing agency, then these will be on a continuous positive note.
A marketer understands the importance of goal setting, and every step taken towards it is strategic. A properly executed campaign should drive more results, be it sales, leads, or any other conversion.
Working with a marketing agency will naturally lead to a results-driven approach for the company, and the joint efforts will be primarily focused on meeting future upcoming goals.
- More Time
And finally, the ultimate reason to leave the necessary work to specialists — more time for you to concentrate on the bigger picture.
Unlike managing an in-house marketing member, working with an agency eliminates the constant supervision and back-and-forth communication. Of course, this always depends on the organization’s current needs, and, at times, these aspects are necessarily and positively embraced.
However, if you want to enable more time for your team, then collaborating with a marketing agency is the way to go. There’s no need for micro-managing or too much guidance, other than setting the right expectations at the beginning of the partnership.
How to Find the Best-Fitting Marketing Agency?
If you’re struggling with how to find a marketing agency, you can consider your industry niche and go from there. Most agencies are specialized in certain areas and have more expertise in your specific field than others.
Also, it is important to visualize your company’s needs and goals, before determining how to extend your plans. To create a healthy and trustworthy relationship with your potential collaborators, your expectations have to be in sync with your needs. Draft your core values, your pain points and how would the best outcome look like.
Not sure where to start? We can take care of your marketing objectives, let’s have a chat!