Trustway Marketing Logo

LinkedIn Lead Generation

LinkedIn is the #1 B2B lead generation platform in the world...
with billions of dollars in deals closed from leads generated on their platform

Generating leads and signing on new clients can be one of the most challenging parts of owning your own business. In order to drive consistent and reliable revenue, it is important to focus on the most efficient lead generation tactics and strategies. With LinkedIn lead generation, you can access a broad community of professionals, target them with precision, and generate qualified leads.

LinkedIn helps connect the world’s professionals and help them collaborate with each other. Whatever your level of involvement is, you can use LinkedIn to your advantage by expanding your reach and generating quality leads.

Why LinkedIn for Lead Generation?

  • The world’s largest professional network houses more than 756 million members from 200 countries and regions. The United States, Canada, and Europe make up more than half the members. 
  • On LinkedIn – 57 million companies are listed, 3 people are hired every minute, and 300K remote job positions are open in the US alone. 
  • 77% of companies measure ROI in LinkedIn marketing within the first month of the campaign. Out of them, 37% are very confident about marketing their services on LinkedIn. 
  • When compared to Facebook and Twitter, LinkedIn is 277% more effective for lead generation, courtesy of its professional user base and rich accurate data. 
LinkedIn Leads Marketing

In the end, numbers are just numbers. It is the quality of users and content that makes LinkedIn the world’s leading social channel of professionals. With over 700 million professional accounts, the network is filled with decision-makers, stakeholders, and industry experts.

How Does LinkedIn Lead Generation Get Results?

Interest List or VIP Teaser

It means getting access to this broad network and exposing your business or company to qualified leads. Increase engagement, keep your feed entertained, optimize your LinkedIn profile, handle your connection requests, and run winning ad campaigns. 

When Done Right, All you have to do is follow-up with the conversations and close the sales!

The Process for Generating Leads on LinkedIn

Optimizing Your LinkedIn Profile

The first step that helps increase engagement and generate leads is having a complete LinkedIn profile. By optimization, we mean enhancing your LinkedIn profile content to make it suitable for LinkedIn search results without compromising its visually aesthetic and engaging format for your visitors.

You need to accurately and effectively complete your profile, company page, gallery, recommendations section, endorsements, and connections. Make your headline more than just a job title and turn your summary into an enjoyable story.

To further maximize potential leads, make your LinkedIn profile SEO-friendly. Same as with search engines, LinkedIn’s search results are sorted by “relevance”. For your profile to show up to as many prospects as possible, use relevant keywords that you want to be known for. 

Personalized and Warm Outreach

Automated platforms can save you time, true. But, what happens when you use them? Your messages become less and less personalized, almost dead. Furthermore, automation violates LinkedIn regulations and if your account is banned, you have to start all over. In addition, if you have been on LinkedIn for any period of time, you have surely received tons of spam connection requests and messages. This is what you don’t want to do.

A personalized and well-written connection request can become the foundation of long-term relationships or reinforce the existing ones.

Generating Actionable Data from LinkedIn with Ease

Company Name - Phone Number -  Full Name -  Website -  Workplace Info -  Job Title -  Email Address - Company Size

Find your targeted leads based on these important details. Once you find them, you can now build lists such as email lists, contact lists, prospect lists, cold-calling lists, targeted prospect lists, and so on. It is no secret that LinkedIn is the perfect social network for generating actionable data.

These are some of the most important details you can generate to run more efficient marketing campaigns that serve to increase brand engagement, awareness, and loyalty. 

Content Creation for LinkedIn Feeds

LinkedIn has over 700 million users, yet only 1% post to the platform regularly. That alone means that when you consistently post, you are much more likely to be seen than competitors. You want to come up with compelling and persuasive content that is worth reading and sharing. Valuable content is key to increasing credibility and awareness among your audience. Use articles, videos, and infographics to give yourself a good variety of options to attract your target audience. 

Compelling Articles

Publishing articles on LinkedIn can help improve your exposure. It is a great solution to showcase your knowledge and expertise to the rest of the world. It helps you establish credibility and authority among your audience by addressing solutions to industry-related topics. Ideally, you want to feed your audience with quality content that makes them respond and take action. With users scanning through their feed, keep your content attractive, simple, and enjoyable.

Captivating Videos

Good videos for LinkedIn can boost brand awareness and help in furthering relationships with your connections. You need to generate leads. Using short videos, recaps, and animations can help engage your audience on a higher level. As many people have shorter and shorter attention spans, video can be very useful as an attention-grabber.

Photos & Graphics

They say a picture is worth a thousand words. More like “a thousand connections”. That’s a good start! And it is very possible. Using relevant photos and graphics that capture your audience’s attention can help drive more people to want to connect with you.

LinkedIn Advertising Campaigns

Using budgets efficiently is of utmost importance with any advertising campaign. This means that every step of the process should be carefully handled to help achieve your business goals. There are three stages to run winning LinkedIn advertising campaigns: 

Listing Your Goals

With LinkedIn advertising, you can reach decision-makers and generate qualified leads, drive traffic to your website, or increase brand awareness. This means that you must properly target your audience to ensure the highest ROI. The specificity of LinkedIn marketing campaigns enables you to target professionals by their geographic location, industry, company, interests, and education.

Creating Your Ad

With stellar sponsored content, you can capture your audience’s attention quickly and directly. Depending on what drives your target audience to take action, you can use a single image ad, carousel image ad, video ad, or message ad. All of them serve the same purpose - getting closer to your audience and increasing conversions.

Monitoring Your Campaign

What isn't monitored cannot be corrected. Closely monitor your LinkedIn ad campaign to fully understand its success and optimize its performance for better results. You can analyze the progress using data generated by LinkedIn Campaign Manager Insights. Impressions, clicks, cost per click, and click-through rate, are only some of the key performance indicators that you can control to increase the relevancy of our ads to your target audience.

Why Choose a Professional LinkedIn Lead Generation Agency?

Most companies have realized that LinkedIn excels as a B2B tool by increasing awareness of quality prospects who are most likely to become clients. With Trustway Marketing on your side, you can harness LinkedIn’s full potential and establish stable business growth. Our goal is simple. To expand your qualified leads base and connect you with opportunities. We believe in the high-quality output of our work as we have the experience and a team of talents that can get your work done. Simply let us know when you are ready to learn more about our LinkedIn lead generation services!

Everything you need to know about social media at your fingertips

Join Our Social Media Marketing Class

There are several key things you need to know. Violation of these means fewer views and a waste of time and resources.