Trustway Marketing Logo
competitive analysis

Free Marketing Class

Competitive Analysis in a Nutshell

If you aren’t careful, new competitors just might move in and start taking away your customers

Why Do You Need a Competitive Analysis?

In business, competition is a fact of life. New competitors sprout up constantly. (industry analysis) Analyzing ways you can improve your business to set yourself apart from competitors is how you can find lasting business success.

What is a Competitive Analysis?

Competitive analysis helps you learn about your competition. A good competitive analysis will help you determine their strengths and weaknesses as well as find opportunities to out-perform them.

One of the other major benefits of a competitive analysis is the ability to determine trends in your industry and where you may need to pivot in your business to stay ahead of the game.

The goal of a competitive analysis is simply to gather the information that is needed in order to be able to gain a share of the market over your competitors.

A strategic competitive analysis of your competitors can give you deeper insights into the single most important part of your business: your customers.

In this class, you’ll learn:

The 3 Types of Competitors

including the difference of each and how they affect your business

How to Run a Competitive Analysis

including how to create customer surveys, review your competitor’s website, and understand the metrics to know what you are looking for

Benefits of Competitive Analysis

including how to ask the right questions to find the answers you are looking for


Too many companies pressure you to buy things from them. Our philosophy is different. We want to show you our expertise before you decide whether you want to work with us or not.

By offering our classes, we are able to help you with different aspects of your marketing and then, if you want us to help you more, you’ll know right where we are.

Each of our classes is around 60 minutes long and is packed with valuable information for you to make the best decisions in marketing for your company.