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Build a Lead Magnet

Free Online Class

Building a Lead Magnet

The ethical bribe that gets them in your sights

The right Lead Magnets can increase lead volume by 300-400%

What is a Lead Magnet?

A Lead Magnet is essentially a “magnet” that pulls prospects into your marketing funnel by giving them something specific with value in exchange for contact information. This is typically an email address. They are generally delivered through an opt-in form of some kind.

Once someone asks for your lead magnet, you now have a qualified prospect. This allows you to use a variety of strategies to convert them into paying customers.

Whenever a prospect lands on your website, your end goal is to drive them to take action that will be profitable. Visitors are rarely ready to make purchase decisions right away. That’s where your lead magnets come in.

Irresistible Offers

and why they work so well to help you get more leads

Before You Build

the things you need to know before you start trying to build a lead magnet

Types of Lead Magnets

and what you can use to optimize your visitors' experience with your business

Elements of Effective Lead Magnets

including the 5 most valuable things that will make your Lead Magnet effective


Too many companies pressure you to buy things from them. Our philosophy is different. We want to show you our expertise before you decide whether you want to work with us or not.

By offering our classes, we are able to help you with different aspects of your marketing and then, if you want us to help you more, you’ll know right where we are.

Each of our classes is around 60 minutes long and is packed with valuable information for you to make the best decisions in marketing for your company.