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According to Jay Abraham's strategy on business growth, there are only 3 ways you can grow a business:
Increase the number of customers
Increase the average transaction value per customer
Increase the number of transactions per customer
The best way to start growing your business is with a marketing funnel
What is a marketing funnel?
People rarely buy your product or service the first time they see it. In fact, studies show that only 3% of your target market is ready to buy at any given point in time.
A marketing funnel is a process that someone goes through from not knowing you exist all the way to becoming a customer.
A good marketing funnel should:
- Create awareness so your ideal customers know who and where you are
- Help convert prospects into loyal brand followers
- Help give them buy-in to your brand and what you represent resulting in increased trust
- Convert prospects to customers
- Deliver a memorable experience for them to want to return
- Upsell and cross-sell other products and services
A Step-By-Step Roadmap To Success
Through this class, you will learn all about market funnels as well as the 8 essential steps to building one.
According to Statistia, currently there are roughly 1.88 billion websites on the internet. Of those, there are only roughly 570,000 have marketing funnels. That’s only 0.00003%. Just by building a funnel, you can significantly increase your competitiveness in the market.
In this class, you’ll learn the 8 Steps to Creating a Marketing Funnel:
Product/Market Fit
You need to know your customer in order to effectively market to them
Lead Magnets
How to give potential customers a quick win to get them engaged and ready to buy
Offering
How to get them highly interested in purchasing your core offering
Landing Pages
Where you send potential customers to learn more about your specific offering and sell them on the next step
Traffic Sources
How to reach your market and get them to your offers
Entry Point Offers
You’ve got a lead - Now, it's time to turn them into a customer!
Profit Maximizers
How to increase the average transaction value per customer
Return Path
Give customers a reason and means to return again and again
Too many companies pressure you to buy things from them. Our philosophy is different. We want to show you our expertise before you decide whether you want to work with us or not.
By offering our classes, we are able to help you with different aspects of your marketing and then, if you want us to help you more, you’ll know right where we are.
Each of our classes is around 60 minutes long and is packed with valuable information for you to make the best decisions in marketing for your company.
