Hey, I don't even know where to start!
I can't tell you how many times a day we hear this one! You're not alone.
What makes it even harder is those pesky marketing companies that are constantly trying to sell you on the next magic bullet. Indulge me just a second while I go on a rant...
Trustway Marketing was started just because of this. I (David Hall, Founder) own 13 companies. I'm a serial entrepreneur. I can't even tell you how many marketing companies I've hired in the past. All of them...and I mean ALL have done business virtually the same way.
They contacted me or I was referred to them. They told me about this strategy that was the end-all-be-all of my marketing efforts like SEO or website redesign or mobile app development. The problem is that not a single one of them talked to me about my vision, my goals, my dreams or what I wanted to accomplish.
Now, I'm a pretty straight to the point guy when it comes to stuff like this, but I always felt like that guy on the used car lot that is approached by the scumbag salesperson wanting to sell me the most expensive car on the lot without asking me what I'm looking for. (Been there done that too...Could you tell?)
Pretty simple, I finally figured out. It's because most of them are salespeople and have never really dealt with a lot of things we business owners deal with on a daily basis. They don't understand what keeps us up at night, what we dream about and the burdens and stresses we feel.
Ok...I'm done with my rant. Back to the point at hand.