From a complete rebuild to some simple tweaks, websites today must be maximized for the user experience. Things change...and so should your site. If you find you're not having customers come back frequently or buying different things, this is something you should look at.
A beautifully designed site or advertisement will fall flat if the copy is not written well. Google rewards websites mostly for their ability to engage visitors, along with the ability to compel the visitor to interact with the site. Ineffective copy makes for ineffective marketing.
All dollars spent on marketing aren't equal. Some things have good return on investment. Some don't. Some things are meant to make you money now. Other things are meant to grow your business for the long-term. Is what you're doing currently really helping you reach your goals? Developing the right marketing plan and strategy for your business is crucial.
Coca-Cola. Microsoft. McDonald's. Branding in one word: Consistency. Building a business brand is about creating a unique and memorable impression of your company in your customers' mind. Branding aims to establish a significant and differentiated presence in your market that helps your business attract and retain loyal customers.