It can be easy for us as business owners to get so focused on the day to day business that we forget we have to market the company to grow it.
Challenges like lack of people, lack of budget and even lack of knowledge of what to do can be primary factors that hold our business back from the growth we deserve.
Dealing with a small budget, not enough people to manage things or a lack of time to do it yourself is challenging.
There are options available to help you get started in marketing your business without having to worry about those.
Let’s take a closer look at what you want to accomplish.
Marketing has two main goals: Branding and Business
Branding is the process of making a recognizable and unique impact on your customers and potential customers.
Business is the process of converting lookers into buyers and multi-buyers.
For more on this, check out our article on the 2 Main Goals of Marketing.
Isn’t the purpose of all marketing to generate leads and sales? Yes…and no. This is more about directly affecting sales. The focus here is on new business, repeat business, consistent referrals, and lead generation strategies.
You lose 100% of the sales from people who don’t know you exist. Today people have to be able to not only find you, they have to be able to interact with you. You have to implement strategies for people to be able to find you or you’ll find your business left behind.
All dollars spent on marketing aren’t equal. Some things have good return on investment. Some don’t. Some things are meant to make you money now. Other things are meant to grow your business for the long-term. Is what you’re doing currently really helping you reach your goals?
Coca-Cola. Microsoft. McDonald’s. Branding in one word: Consistency. Building a business brand is about creating a unique and memorable impression of your company in your customers’ mind. Establish a significant and differentiated presence that helps you attract and retain loyal customers.
Surprisingly, this isn’t uncommon. All too often businesses get so caught up in the daily routine that they forget to set goals. Steps need to be taken to ensure that a business grows. One major fact of the business world today: You’re either growing or dying. There is no sitting still. Don’t worry. Help is available.