In the past, search engines were the only way to get traffic to your website. But now, social media, email marketing, and other online channels have become very important in driving traffic to your site. While many people use these channels for branding, they often overlook brand building. This article will show you how you […]
Tag: Online Visibility
Google My Business Profile: A Key to Local Business Success
Google Business Profile (formerly Google My Business) is a service businesses can use to easily manage their presence online. After verifying your business, you can start to customize how your profile appears in Google Search. Google Business Profile allows you to edit your listing for users to see, allowing you to connect better with your […]
Increasing Online Visibility: Tips and Strategies for Small Businesses
Brand and business visibility is all about awareness and engagement. Awareness is about being seen. Your potential customer’s ability to recognize or recall your brand is necessary for purchasing decision-making. A sale cannot happen unless a person is first aware of a product they want or need and then a brand that offers it. Not only is […]
Increasing Online Visibility: Tips and Strategies for Small Businesses
Marketing has two main goals: Branding and Business Branding Branding is the process of making a recognizable and unique impact on your customers and potential customers. The goal is to build a lasting impression that will keep your business top of mind. Branding has 3 sub-goals: 1. Awareness – You lose 100% of the sales from […]
