Tag: online marketing

Website Persuasion Techniques: How to Convert Visitors into Customers

Website Persuasion Techniques: How to Convert Visitors into Customers Startup reviewing website with business partner

Using website persuasion techniques to improve conversions is crucial for businesses looking to grow their online presence. By analyzing website data, identifying areas for improvement, and implementing persuasive marketing techniques, businesses can increase their website’s effectiveness and ultimately drive more conversions. Collaborating with a business partner or team can help identify blind spots and ensure that all aspects of the website are optimized for conversions. Creating urgency through persuasive marketing techniques is an effective way to motivate potential customers to take action and ultimately drive more conversions. By leveraging website persuasion techniques, businesses can achieve their online marketing objectives more efficiently.

Why Blogging Without Content Promotion Is Hurting Your Business

Why Blogging Without Content Promotion Is Hurting Your Business content promotion

We know, we know—you’re tired of hearing about content promotion.  You’ve heard it all before: you need to promote your content to build an audience and drive traffic. But guess what? It’s true! If you want people to read your blog posts, if you want them to understand the value of what you’re offering, then […]

Increase Your Conversion Rates: Strategies to Boost Your Online Sales

Increase Your Conversion Rates: Strategies to Boost Your Online Sales increase conversion rates

The devil is in the details. The success of an email newsletter, landing page, or ad campaign often resides in minutiae. Things like the subjects of your visuals, the placement of the CTAs, the font size, and the adjectives you use can make or break your marketing efforts. This is the stuff of conversion rate […]

Why Most Businesses Fail at Social Media & How to Succeed in 2023

Why Most Businesses Fail at Social Media & How to Succeed in 2023 Why most businesses are failing at social media

https://youtu.be/nL3h6mZonW0 If marketing is about putting your message where your audience hangs out (which it is), then social media is a no-brainer. Many businesses fail to fully leverage social media in their marketing plans. Strategic efforts end with content and advertising. Today, 79% of US internet users are on Facebook. Six out of ten Americans […]

The Hidden Pitfalls of Keyword Tools: How to Avoid Wasting Your Time and Money

The Hidden Pitfalls of Keyword Tools: How to Avoid Wasting Your Time and Money The problem with keyword tools

Google’s Data Limits All Keyword Tools Google has the best data on keywords and it doesn’t share a lot. Almost all keyword tools are limited to Google’s data or other services that only have a tiny sample of searches. Many of which are inaccurate. At lower search volumes, Google’s searches per month count can be […]

Boost Your Website Traffic with Facebook Referrals: A Comprehensive Guide

Boost Your Website Traffic with Facebook Referrals: A Comprehensive Guide Facebook Referred Traffic

Why use Facebook as part of your marketing strategy? Simple, it can be an important factor in getting increased traffic to your website. It is not only a place for friends and family to connect but has been shown to be the #1 source for referred traffic to websites. It should be an integral part […]

How to Fully Optimize Your Google My Business Listing for Local SEO Success

How to Fully Optimize Your Google My Business Listing for Local SEO Success How to optimize your gmb listing

Everyone is Searching The internet has completely transformed business and culture. We’ve entered into an information golden age. You can find exactly what you’re looking for and a route to where you’re going in a just a few seconds. Need to go to the airport? Easy. Want to get a rental car? Done. Hungry? No […]

Getting Found on Search Engines: The Ultimate Guide to Boosting Your Online Presence

Getting Found on Search Engines: The Ultimate Guide to Boosting Your Online Presence Get on the first page of Google

How do people find you? Let’s face it…The phone book is dead. People don’t go to a phone book anymore when they’re looking for someone. They use the internet. If no one can find you, you’ll end up with no business. The need to be found comes with a problem, however. The number of websites […]

The Ultimate Guide to Making Good Content for Your Website: Tips and Tricks

The Ultimate Guide to Making Good Content for Your Website: Tips and Tricks how do you market your business best

There’s no better long-term strategy than content marketing. SEO and Social Media marketing are also effective at building good, long-term results, but your content will influence almost every other marketing strategy you could use. Content Marketing is “…a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain […]

Differentiating Between Display Ads and Other Ad Formats

Differentiating Between Display Ads and Other Ad Formats Effective lead magnet ideas

Aren’t all ads display ads? Not really. There are lots of different kinds of advertising. For our purposes, we’re going to paint this picture with a broad stroke. Display advertising is any kind of advertising that a consumer sees that normally wouldn’t be there. There is a lot of content advertising, meaning that the advertising […]

19 Proven Ways to Drive More Traffic to Your Website: Tips and Techniques for Effective Marketing

19 Proven Ways to Drive More Traffic to Your Website: Tips and Techniques for Effective Marketing 19 Ways to Drive Traffic to Your Website

Make it easy for people to find you! One of the most important questions we often get in marketing is how to drive traffic to your website. There are tons of ways, but for now, let’s keep it simple. Below you’ll find a list of 19 ways to drive traffic to your website. Looking for […]